The Newsletter Is Dead
“The newsletter is dead.” “After all, who has time to read it?” That’s what Gary Mitchell, a lawyer coach, says in his article over here. What do I think? It doesn’t matter what I think. …
Five must have marketing strategies for 2016
It amazes me to see so many lawfirm websites with no Call To Action, Non-responsive designs, with no metrics & no analytics installed. No mobile optimization & no designated IT pe...
Why Potentials Go Ghost?
Many attorneys say to me: “Rich, if I could just get them into my office, I have a very, very, very high closing rate. I know I can close ’em. It’s just getting them in ...
An Honest Look At What It Takes For Solo & Small Law Firms To Attract Business & Make Money?
An attorney named Atchie left me this review on Amazon.com: If you have seen the movie Hangover (the first one), there is a scene when a cop is laughing when a kid shoots a suspect …...
Attorney Bio Page Photos — Should You Smile?
As you probably know, your bio photo is an important part of the marketing puzzle. It’s what makes potentials feel “safe” about calling you. Now, there’s a debate ...
Humanizing Your Law Firm’s Website Gets You More Phone Calls
David Plouffe is a political strategist. He managed Obama’s 2008 presidential campaign — and shares many of his best “war stories” in his excellent book The Audaci...
THE TOP 5 STRATEGIES BEHIND ATTRACTING HIGH-END CLIENTS
What Clients Look for in a Law Firm Using the five strategies to attract valuable clients is the first step on the path to closing them, but they will also be evaluating your firm to R...
The Top 7 Law Firm Marketing Trends That Will Dominate In 2016
This year, 2016, will continue to produce massive frustration and downward price and revenue pressure on small and solo firms mainly due to two important factors: Fragmentation of media c...
How to marginalize price-cutting competitors
This is a simple tactic that’s been used to wicked effect by marketers in other industries — particularly technology. You too can use it to marginalize competitors who (foolis...
How to accelerate the “know, like, trust” process
Here’s an important lesson I’ve learned (many times) over the last five years, regarding getting new clients and growing your law firm: Starting a newsletter is one of the mos...