Another Attorney Who’s Heading For The Rocks
It’s sexy, it’s seductive, and it destroys a lot of firms’ marketing efforts. I’m talking about how there are many SEO firms and attorneys who want you to believe that ranking on the “first page” …
Client Attracting Dog Whistles?
I’ve said it before, and it’s worth repeating: People don’t hire firms – they hire people. So one of the most powerfully attractive things you can do for your website is to include person...
Help Potentials Trust You BEFORE They Call?
One of the biggest things that keep potentials from calling is fear. When they first realize they’re facing potential legal trouble, they’re nervous, scared, and worried. At that po...
How To Turn Clients Into Your Promoters
Yesterday, we spoke about a metric that most Fortune 100 firms utilize, called the Net Promoter Score. The NPS is an essential metric that reveals the percentage of previous customers or ...
The Cure For “Client Repellent”
Did you know 80% of your Google traffic comes from just five pages on your website? It’s because, when potentials search Google for legal representation, these five pages are the ones tha...
The Most Profitable SEO Technique Nobody Knows About
We were talking about how ranking high on Google’s “first page” for terms like “top DUI attorney in Topeka” may seem a smart play at first blush, but keywords like that don’t bring nearly...
Why “Efficient” Brains Get The Smallest Piece Of The Legal Market Pie
The book Thinking, Fast and Slow talks about a critical idea called “Substitution Bias”. It has been proven, through study, that all of us sometimes – and unconsciously – trick ours...
10 Irrational Things That Potentials And Clients Do
One thing I really appreciate about the legal system. It’s mostly rational. It has an established set of rules, protocols, and procedures that keep things running fairly smoothly. You cou...
Why Some Law Firms Still Lose 39% Of Incoming Calls To Competitors
If I were to say that you could increase your conversion rate to 25-40% of all incoming calls, would you want to know more? I realize that if you’re not currently experiencing that level ...
Ever Wondered How Celebrity Attorneys Built Their Positioning
David Boies. Alan Dershowitz. Gloria Allred. Johnnie Cochran. Martin Garbus. Richard Scruggs. What do all of these “go-to” attorneys for specific types of high-profile cases have in commo...