If anyone asked me, I’d say that I believe the strategies I share in my book “Secrets of Attorney Marketing Law School Dares Not Teach” can revolutionize your practice. But it’s my book, so my …
A common misconception floating around about Avvo is that you can only get reviews from cases you’ve won. This is false. Some of the best Avvo reviews my clients have ever received weren’...
You know what annoys most attorneys I talk to? Price objections. Why? Because any time a potential objects with something like, “You’re too expensive,” or “I can’t afford that,” they’re r...
A quick story about how one attorney improved his Avvo rating with a simple, ten-minute phone call. This is something that I’ve heard many times now, because apparently it happens to quit...
Yesterday, I told you about the 94-point checklist that my team uses to examine an attorney’s website with a fine-tooth comb when we first take them on as a new client. We do this t...
Here’s a scary fact: A few years back, I surveyed 400 attorneys to find out if they owned their domain name. 90% of them said they weren’t sure. What’s so scary about this? Well, let’s ...
Yesterday, we were talking about why marketing isn’t best used as a quick-fix for a flagging business, it’s something you set up early on – like planting a seed – so that it grows and ...
I’d like to share a classic client-generation strategy that companies in a variety of industries have used successfully for years. Oddly enough, it’s rarely used in the legal profession, ...
What I’m about to say is controversial. In fact, you might completely disagree with me on this. You might even unsubscribe. However, I’m not here to mince words. I’m here to help you incr...
Quick story: About a year ago, I managed to talk a client of ours into trying a “new” client acquisition strategy. We already knew it would be effective, because we’d seen it ...