This past 6 weeks, I’ve travelled to
3 different marketing conferences, and
met some VERY interesting attorneys.
Why should you care?
Because the lawyers I’ve been meeting recently
seem to be really, really good at one or more
aspects of marketing their practice, and their
bank accounts are showing it.
Here’s the cast of characters I’ve recently
met and spoken to:
Jeff Witten - auto accident lawyer who
Gets 80% of his clients from past client referrals.
Dave Hiersekorn - elder law & estate planning
attorney who has a 96% close rate for in-office
appointments & also gets 70%+ of his clients
from referrals, although his are CPAs.
Robert B., Esq. (name withheld) - DUI & reckless driving attorney.
Robert is a solo practitioner making 500k+ a year,
and he gets nearly 20 leads a DAY, which are
probably 50% or more referrals.
Seth Price - built Price Benowitz from 2 lawyers
(him and his partner) to 22 lawyers (last count),
and still growing strong.
Common to all of these Super Attorneys is their
Focus on marketing, building authority, credibility,
Trust, and positioning with their potential clients.
Want a relatively easy way for you to take a big
leap forward and start doing the same?
Write a book. Write 2 or 3 books, each one
On a different area of law you practice, such as
DUI, Juvenile Crimes, Car Accidents, Felonies,
Bankruptcy, whatever they may be.
…but writing a book is a gargantuan task right?
Nope. Not anymore. I’ve developed an extremely
Simple method of extracting a book out of an
Attorney’s brain (without violating the Geneva
Convention’s rules on torture) in 60 minutes or less.
Here’s how it works: You and I schedule a
1 hour recorded conference by phone,
Wherein I ask you questions that a lay person
(a potential) would ask you about 1 subject area
Such as DUI, medical malpractice, shoplifting, etc.
I then have the call transcribed, break it up into
chapters, add relevant pictures, titles, have a graphic
designer create a cover, disclaimer, and a call to action
to call you once they’ve read the special report.
You check it over, make a few final corrections,
And my programmers place it available for free
download on your website, and voila! You have
A downloadable consumer-advocate style e-book
for potential clients.
Success does NOT stop there, however. Next step
Is to have me print up 100 copies (at $3.50 each)
And to do the following:
*Every *Single *Time a potential calls and either
asks information OR also makes an appointment,
you snail mail them a cover letter and your physical
book for them to review.
Guess what this does? It elevates you tremendously
In the mind of potential clients, giving you authority,
Credibility, and positioning that separate you from
All the other attorneys in your area who are hounding
This person to hire them.
This is not fantasy. This comes directly from the
Mouth of the Super Humans I’ve been talking to
Recently, such as Robert B., Esq. (name withheld), Dave Hiersekorn,
Jeff Witten, and more.
But why should you listen to those guys? They
only make 3 to 5x more than 99% of lawyers
out there… What do they know?
Here’s an example of what a completed e-book
And physical book combination looks like:
a recent e-book I created with Shannon Wilson,
a criminal defense Attorney in Oregon,
After reading the above, if you decide you’ve
Had enough of appointment no-shows and
Taking calls but not converting as well as you
Want, now’s the time to speak a book or two, or 3.
Attorney Marketing Specialist
(always trying, always improving)
Speakeasy Marketing, Inc.
(585) 309 – 0353 cell