I hope your website doesn’t read like this:
Our skilled Los Angeles DUI attorney is dedicated to the defense of DUI cases from first offenses to felony drunk driving. […] You need an experienced, dedicated Los Angeles DUI attorney on your side to help mitigate the effects of your Los Angeles DUI charge.
This is where having an experienced DUI lawyer in Los Angeles can make a positive difference to your case. Our skilled Los Angeles Drunk Driving Lawyer will set aside time to answer your questions
Our Los Angeles DUI lawyer can accompany you to your arraignment to ensure that you understand your rights and the arraignment process.
Our Los Angeles DUI lawyer can provide you with representation at the DMV hearing to help you avoid loss of your driver’s license.
This is a textbook example of “keyword stuffing”.
Google defines it as “the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” For example, “repeating the same words or phrases so often that it sounds unnatural.” That kind of thing.
By the way…
The text above is from a real attorney’s website. I won’t mention his name, and I’m not trying to be a jerk and look down upon his website.
This is something you have to absolutely avoid (unless you want Google to cut you off from the Internet and kill your phone dead).
Because this outdated practice doesn’t work anymore.
In fact, I’m not sure if it ever worked in the first place. It might have got you the first page of Google. But when real folks (i.e. potential clients who are in a jam and need your help) read it, they assume you’re just some spammer who doesn’t care about them, who’s just trying to game Google.
It gets worse though…
Google used to tolerate this kind of stuff.
Increasingly, I’m getting more and more phone calls from desperate law firms and solo attorneys who woke up one morning to find that their coveted place on the first page of Google has been snatched away.
Google doesn’t take kindly to amateur SEO anymore. If you’re using outdated tactics like this, you’re putting your firm at risk.
Here’s the bottom line: Keyword stuffing might boost the numbers on your SEO report, but it doesn’t make your phone ring.
Now, before I get back to work, there’s one more thing you should know:
Keyword stuffing is just one of the mistakes I see countless law firms make on their websites. There are others, all just as deadly.
Take a look through my 13-point Google-Proof report.
It takes you through these mistakes and gives you actionable steps you can take immediately to make sure your website isn’t marked for a quick and painful death at the hands of the Google Predator.
(We’ll ship a copy to your office. No salesperson will call.)
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