If you’re spending money on AdWords, I have a question for you: Are your campaigns bringing in the number of new clients your firm needs to maintain a healthy profit margin – at a cost …
When I ask attorneys if they have a print newsletter, most say no. Why? Well, here seven reasons I hear all the time: #1 – A print letter costs too much #2 – They don’t …
As you probably know, it pays, literally, to be listed on directories. In fact, some years ago, for attorneys in some states it was the only way you were allowed to market your practice a...
Let’s say you want to get more Google traffic, so that your website generates more new leads for your law firm. You could go and hire an SEO company to work on your website. They...
Over the last eight years, I’ve probably met or spoken with more than 900 attorneys. Something I noticed fairly quickly is that they tend to fall into one of the following three cat...
Well at least it was cheap. At least, that’s what one negative, two-star reviewer had to say about my book on Amazon. The other 47 attorneys left positive reviews. Oddly enough, I expecte...
You may recall a week or so ago we were talking about how potentials low-ball attorneys these days. And we also discussed who is really responsible for this. Now, I could say the potentia...
As you know, online third-party reviews are the new coin of the realm. But most solo attorneys and small law firms don’t have nearly enough of them to compete with the big boys. Why...
As you are probably aware, law school doesn’t teach the “secrets” of effective legal marketing. (That’s why I wrote a book entitled Secrets of Attorney Marketing Law School Dares No...
Once upon a time I had a friend who was “unlucky in love”. Let’s call her “Lauren”. When I first met Lauren, she had a real charmer of a boyfriend tagging along. One of those …