How much should *good* legal marketing cost?
As you are probably aware, law school doesn’t teach the “secrets” of effective legal marketing. (That’s why I wrote a book entitled Secrets of Attorney Marketing Law School Dares Not Teach). The thing is, improper …
How To Tell If Your Website Is Successful
Here’s a question I’m often asked: “How many new clients does the typical solo attorney or small law firm get from their website? What about firms in my metro/practice a...
Courtroom “tricks of the trade” and your website
A while ago, an attorney client of ours was explaining to me how, often, even the most solid cases are won and lost on the details. (It’s one of the reasons why only the sharpest &#...
2018 – a tough year for law firms?
An opinion I’m hearing expressed more and more often from attorneys these days (and from people who work in other areas of the legal profession) is that 2018 is going to be a tough year &...
2nd website — is it worth having one?
A while back, I decided to spend a day looking through the last eight months of lead data for all our clients who have a second website. Specifically, I wanted to find out (on average) &#...
Why it’s a GOOD thing – if potentials throw your book in the trash
Here’s a question attorneys often ask me (when I suggest they write a book and use it to smash through price resistance and demand higher fees): “My clients don’t appear...
Why website credibility statements get ignored
Have you ever grown so used to a background sound in your environment you don’t even hear it anymore? Like, the buzzing of a fan, the chatter of the office, or the humming of a …Read More
Why every attorney should write a book
You may recall our recent discussion about the evils of giving away free advice to potential clients. It ruins your positioning and kills the sale. And you may also recall how we discusse...
Potentials willing and able to pay you what you’re worth
You know, one of the most common things I hear from attorneys is: “Nobody has money. They all want payment plans. Or they will try to low ball you. So how can I get enough …Read More
If you’re not sending these, you’re leaving cash on the table
I’m hesitant to hit the send button on this email, because even I’ll admit, this is going to sound like hype. But, in my experience, it’s 100% true: There’s someth...