How to stop potentials comparing you with other attorneys
As you know, one of the most important issues affecting the legal profession right now – perhaps the most important – is commoditization. BusinessDictionary.com defines “commoditization” as: Almost total lack of meaningful differentiation in the manufactured goods. Commoditized …
How to stand out like a 2-carat diamond in a stink-pile
Ah, Avvo.com “Legal. Easier.” Great slogan, yes. However, what many attorneys don’t realize is that Avvo (and their slogan) actually trains potential clients to view attorneys as a dispos...
How can I afford to market my practice?
How can I afford to market my practice? I’ll sometimes hear this from an attorney who’s thinking about working with us, but has reservations about paying $2,000 – $5,000 for marketi...
Holiday party networking – worth it?
This time of year a lot of readers ask me: “What are your thoughts on Holiday party networking? Is it still a good way to drum up business? I see a lot of junior attorneys …
Do you have “white coat syndrome”?
It goes like this: An Average Joe realizes he needs a top-notch attorney. So he searches Google, finds your website, and punches your number into their phone. Or, at least they would̷...
Are attorneys on the brink of extinction?
You know, it seems like every year there’s a new wave of threats to attorney livelihoods. In 2016 and 2017, the biggest threat was the glut of junior attorneys flooding the market. In ord...
7 ways to build a “moat” around your practice
As you know, the kings of old built moats around their castles to protect their assets from the battering rams of invading princes. It was necessary protection against the weasels who wer...
7 reasons (besides the money) that affluent clients are better
As you know, the best clients are always the more affluent ones. Why? Well, obviously, they can afford to pay you much higher fees (without asking for payment plans, discounts, or any oth...
What can you do — when Google can pull the plug at any time?
Many an attorney has woke up one morning to find that Google has relegated their firm’s website from page 1 to page 100 — due to some minor change of their algorithm they didn...
Vendors who hold you hostage
Let’s talk about vendors. When all goes well, your “web guy” or “social media gal” can save you time and money. And that’s excellent – because the last thing...