What Happens When Attorneys Commoditize Themselves
When you look and sound exactly like everyone else who provides the same services you provide, acquiring clients becomes a game of pure numbers. That is a game that you don’t want to play because …
In A World of Commoditized Legal Services, Attorney Credibility Claims Mean Nothing
According to attorney rating and comparison website, AVVO, there are now at least seven once-notable credibility claims for attorneys that no longer carry value in the minds of consumers:...
When LESS Clients And FEWER Hours Equal MORE Money?
As you surely know, almost every solo attorney and small law firm wants to increase their revenue. However, taking on more clients and billing more hours is NOT the optimal solution for m...
When Does A “Bad” Client Lead Become A DEAD Lead?
If you missed it, here’s the “Cliff’s Notes” version: We’ve resurrected “dead” leads for some private clients, and we’d like to test some new, next-level techniques to see if we can get e...
The “Jedi Manual” Of Legal Firm Marketing
Are you familiar with the Jedi Masters from Star Wars? In Phantom Menace, Mace Windu famously said that 9-year-old Anakin Skywalker was too “old” to become a Jedi. Why? There are several ...
Public Perception – The NEW Coin Of The Realm
If you landed in legal hot water, or got a call from your deceased uncle’s estate trustees, or suffered an injury at work – you’d ask a trusted friend, or a priest, or a rabbi, …Read More
Getting On Google’s First Page – A Sucker’s Game?
Lots of people talk about optimizing your keywords to get on the first page of Google – especially marketing firms and SEO companies who want to sell you on their services. Here’s what ma...
Bring “Lost” Money Back In The Door?
Big news. We have a new opportunity opening up for 15 solo attorneys or small law firms who’d like to recapture some “dead” or “ghost” leads. There’s no upfr...
A Chorus Of Clients Singing Your Praises?
One of the biggest mistakes I see many attorneys making with their websites is this: They have too few testimonials. Two or three testimonials, no matter how glowing, aren’t going to help...
A Little-Known Way To Boost Your Credibility
Every element of your firm’s website counts. What you say, how it looks, the colors, the pictures, and the flow of information, all add up to convey an implicit message to potentials. It ...