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If I were to say that you could increase your conversion rate to 60-70% of all incoming calls, would you want to know more? I realize that if you’re not currently experiencing that level of conversion on a regular basis, then numbers like that may sound like hype. However, I assure you that it’s not …

David Boies. Alan Dershowitz. Gloria Allred. Johnnie Cochran. Martin Garbus. Richard Scruggs. What do all of these “go-to” attorneys for specific types of high-profile cases have in common? They don’t chase clients anymore. When something happens in the news that’s related to their area of expertise, their phones automatically ring off the hook. In other …

Of all the battle-tested and proven marketing strategies I know, one stands head and shoulders above all others. I’m talking about referrals. The highest quality referral comes directly from the mouths of satisfied clients who send their friends and associates to you pre-sold. The second highest quality referral comes from 4- and 5-star reviews on …

When you want a five-star meal, you won’t find it at McDonalds. Instead, you have to book a reservation with the specific restaurant that serves exactly the kind of high-quality cuisine that you can’t find elsewhere. So it goes with law firms. It might seem like common sense to you and me, but many attorneys …

Warren Buffett, the legendary businessman and investor, valued it so much that he had it enshrined in his original partnership agreement. The concept is this: He didn’t measure his investing success by how much money his partners made, per se. Instead, he measured it by how much money they made relative to the Dow Jones …

This has to be one of the most frustrating situations: You give an hour of your time and advice free of charge. Then, they say, “I’ll think about it” and promptly vanish into thin air. They “go ghost”. No warning. No call. And no explanation. You’ve thrown pearls before swine, and you’ve wasted your time. …

A potential client realizes she needs legal help immediately. So she grabs her cell phone in a panic and searches Google. As she’s thumbing through the listings, one attorney stands out among the throng. After a few moments looking through the listing, she makes the call and the rest, as they say, is history. What …

If you missed yesterday’s scandalous news, let me bring you up to speed: Alex Jones, an outspoken conspiracy theorist, was summarily dismissed from the internet just over a week ago. In an unprecedented display of power by Google, Facebook, Apple, Twitter, Spotify, and other big media channels, Jones’s online presence was snuffed out across the …

If you haven’t heard yet, Avvo is showing its true colors. Soon, it’s going to penalize attorneys who don’t pony up for a “pro” account. If you don’t? Your profile drops straight to the bottom of the search results. That means you’ll soon have to pay them “protection” money if you want to continue getting …

I sent you an email with the subject line “Shortcut to the top of Google?” It was about how making it to the top of Google’s “organic” search results has become extremely competitive, and how it now takes a lot longer to conquer the top spot – if it’s even possible. (Because, for some of …