Blog

Richard Jacobs Talks About SEO, PPC & Lawyer Marketing Strategies: An Interview by iSpionage

Google wants to Match their Searches to the Right Page Interviewer: One last question about the content side before we do, I’m actually very interested in the PPC side as well, but when people are …

Richard Jacobs Talks About SEO, PPC & Lawyer Marketing Strategies: An Interview by iSpionage
Richard Jacobs Talks About SEO, PPC & Lawyer Marketing Strategies: An Interview by iSpionage

Richard Jacobs Talks About SEO, PPC & Lawyer Marketing Strategies: An Interview by iSpionage

It is a Combined PPC and SEO Strategy Interviewer: Basically it’s a process that combines both PPC and SEO so you start with your PPC campaign, you pay attention to what searches br...

Read More /static/images/Arrow-b1843a552cfbb15a3d612b5790b4df88.svg
Richard Jacobs Talks About SEO, PPC & Lawyer Marketing Strategies: An Interview by iSpionage

Richard Jacobs Talks About SEO, PPC & Lawyer Marketing Strategies: An Interview by iSpionage

Do Not Restrict Your Click Campaign to a Few Narrow Keywords Interviewer: Essentially you were doing SEO and you realized that you were ranking for these long tail terms. Instead of creat...

Read More /static/images/Arrow-b1843a552cfbb15a3d612b5790b4df88.svg
Richard Jacobs Talks About SEO, PPC & Lawyer Marketing Strategies: An Interview by iSpionage

Richard Jacobs Talks About SEO, PPC & Lawyer Marketing Strategies: An Interview by iSpionage

Gather and Harvest all the Themes that You Haven’t Thought of and Add them in Your Pay Per Click Interviewer: Yeah, sounds good. Two questions related to that. The first one is just from ...

Read More /static/images/Arrow-b1843a552cfbb15a3d612b5790b4df88.svg
Richard Jacobs Talks About SEO, PPC & Lawyer Marketing Strategies: An Interview by iSpionage

Richard Jacobs Talks About SEO, PPC & Lawyer Marketing Strategies: An Interview by iSpionage

The Importance of Long Tail Keywords Interviewer: So basically initially you were looking at broad match for DUI attorney, so in a sense that insulated the traffic you thought you might g...

Read More /static/images/Arrow-b1843a552cfbb15a3d612b5790b4df88.svg
Richard Jacobs Talks About SEO, PPC & Lawyer Marketing Strategies: An Interview by iSpionage

Richard Jacobs Talks About SEO, PPC & Lawyer Marketing Strategies: An Interview by iSpionage

Introduction to My DUI Attorney Interviewer: I remember you mentioned something about the DUI site ranking for a certain number of keywords. I’d love to know just that background of...

Read More /static/images/Arrow-b1843a552cfbb15a3d612b5790b4df88.svg
Expert Positioning = More Clients Retained [Richard Jacobs’ Marketing Conference Speech]

Expert Positioning = More Clients Retained [Richard Jacobs’ Marketing Conference Speech]

Just returned from an injury lawyer marketing conference in Chicago this past week… …over 130 personal injury and disability attorney attendees, including many expert speakers...

Read More /static/images/Arrow-b1843a552cfbb15a3d612b5790b4df88.svg
Turning a Potential Client’s “Maybe” Into a YES  [Case Study]

Turning a Potential Client’s “Maybe” Into a YES [Case Study]

“I just need more leads” “If I can get them into the office, don’t worry – I’ll retain them” Just like telling you the sky is blue – Yes, I’ve heard this many times from …

...
Read More /static/images/Arrow-b1843a552cfbb15a3d612b5790b4df88.svg
[Case Study] How This Attorney Ethically Obtained 22 New, Positive, Client Reviews (just by asking)

[Case Study] How This Attorney Ethically Obtained 22 New, Positive, Client Reviews (just by asking)

How did my Los Angeles Attorney client get 22 NEW, positive client reviews to show up on his website and on Google, Yelp, Yahoo and other websites? (all within 7 days of asking) Ahhh…that...

Read More /static/images/Arrow-b1843a552cfbb15a3d612b5790b4df88.svg
This 1 Question Can Up Your Retention Percentage

This 1 Question Can Up Your Retention Percentage

“Tell me, Mr. / Miss Smith… What is the most important issue about your case that MUST be resolved, above all?” Asking your potential clients this 1 question will dramatically improve you...

Read More /static/images/Arrow-b1843a552cfbb15a3d612b5790b4df88.svg
...
...