Why Clients No-Show or Don’t Retain
“If I can get them in the office, my sales skills get most clients to retain.” – 90% of attorneys say this …but when asked about how many viable-sounding potential clients call that either: Don’t …
It’s Time We Had “The Talk” –> The Birds & Bees of Attorney Websites
When you were 11 or 12 years old, your parents might’ve taken you aside to have the dreaded “Birds and Bees Talk” about the opposite sex. At some point, if you haven’t already, you’ll hav...
Why Marketing Your Law Practice Can Be Scary
Because you run a small law practice, the ups and downs of retaining clients is a scary proposition – a roller coaster. One month you land a good case and feel on top of the …
Obvious, Yet Amazing When You Really Think About It
My mentor, Dan Swanson, a 30+ year consultant to 300+ small businesses, told me (gently) that a lot of my writing is very negative and will push readers away. “Huh? What are you talking a...
Rearranging the Deck Chairs on The Titanic
Near midnight on April 15th, 1912, the Titanic sideswiped an iceberg in the open sea. If you’ve watched the movie with Leonardo DiCaprio, you watched as many aboard, even when faced with ...
The Power of Testimonials
How do you react when you hear: “Lose 30 lbs in 30 days!” “Results not typical” “I grew a full head of hair with XYZ in just 21 days!” Sleazy testimonials, right? Ahh, but NOT …
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Microwave Your Practice. Transform it from the Inside Out
Vilified, feared and misunderstood when first introduced, Microwave Ovens are now a staple in many a kitchen. Chances are, you even know how they work – They vibrate the water molecules i...
Super Cool Way to Attract Clients *Free Recorded Msgs*
I recently re-vamped my client’s RADIO ADS. Old Ad: (said in a cheesy, sports announcer’s voice) Have you been arrested for DUI in Virginia? If so, you need an attorney who knows the law ...
Advertise to Potentials in Jail? Fascinating Interview
My Las Vegas Attorney client was recently approached with the opportunity to advertise to people…in…jail. Huh? I have an interesting phone interview for you to hear, describing how this w...
Being a Successful Attorney Shouldn’t Be So Darn Tough
They’re in your courthouse, stealing your cases. You’ve handled hundreds of cases, put in years of practice, even gone to trial dozens of times… …but those young blood attorne...