New Strategy Produces 2-5 New Clients In A Month
Quick story: About a year ago, I managed to talk a client of ours into trying a “new” client acquisition strategy. We already knew it would be effective, because we’d seen it work many times …
Once Upon A Time, This Brought In More Cases
“If I can just get more potentials into my office, I know I can close ‘em.” That’s something I hear attorneys say quite often. Unfortunately, that method stopped working around 2013. Once...
The Myth Of Targeting “Commercial” Keywords
Let’s talk SEO strategy for a moment. To show up on the first page of Google and rank near the top, lots of SEO companies will say you need to target broad, “commercial” search terms R...
The Problem With Law Schools
Law schools excel at developing sharp legal minds that know how to prepare, build, and fight tough legal cases. This is as it should be. But the problem is, law schools are now pumping ou...
The Solution For Potentials Who “Ghost” You
You’ve probably heard the term “ghosting”. If you haven’t, it’s when a potential client calls your firm and wastes an hour of your time as you patiently listen and help them underst...
Attorneys: “Glorified Pencil-Pushers”?
Here’s something most of your clients don’t understand: The law isn’t on their side. The law isn’t on the side of the good guys either. The law is blind. In the real world, the law ...
This Little Hinge Opens A Big Door To Profits
I’m sure you’ve heard the old adage: “Little hinges swing big doors.” Well, here’s a “little hinge” that can radically increase the current health and long-term survivability of your prac...
What To Do If Business Slows Down
One thing I’m hearing from attorneys more often these days is: “Business is starting to slow down, and we need new clients now. What kind of marketing should we do?” Depending on their pa...
You ARE Using Live Chat, Right?
Quick question for you today: Do you have live chat installed on your firm’s website? If not, then quite frankly you’re leaving money on the table. It’s as simple as that. We make sure al...
What The $500k/yr Attorneys Know
A while back, I watched the (sort of) new movie, Dr. Strange. ‘Tis a good flick. Anyway, there was one “lesson” from the movie – I guess you might call it that – which r...