As you’re probably aware, potentials don’t just use Avvo and Google to “compare” you with every other attorney in your metro/practice area. Instead, they RANK you. Not by your “experience” – but by your perceived …
I’ve said it before and I’ll say it again: Credibility is in the eye of the beholder. Here’s what I mean by that: If you’re like most attorneys I know, then you pr...
As you may be aware, we create and manage several dozen attorney websites. Because we manage them, we get to see which kind of websites get the most visitors and which convert the highest...
What is a Lawyer-Client Relationship? When attempting to close with curious clients, what will often sell your firm’s services will be the sense of relationship they feel with you a...
As you are no doubt aware, the attorney marketing landscape has changed dramatically over the last few years. Law schools are flooding the market with junior attorneys who are willing to ...
In the good old days, a decent law degree was the fast-track to a great lifestyle, respect from your peers, and a fulfilling career. Where have all the good times gone? The decent fees at...
Well, there are some things a man just can’t run away from.”– John Wayne. As I get older, those wise words seem to grow more accurate with each passing year. And it’s no myste...
Here’s something you might find interesting: (Particularly if you’re interested in novel ways to increase your credibility and professional profile without having to invest in more ...
I’d wager you’ve probably heard these gems from potentials a few times: “I don’t have enough money.” “You’re too expensive.” “I have to talk to my wife first.” If you have heard excuses l...
Besides high ratings, most of the attorneys who are dominating Avvo (and stealing their competitors’ clients) have something else in common. In fact, this one thing is part of the r...