Episode 345 – The Golden Hour Rule and Other Crucial Data Every Attorney Should Know
78% of customers will buy from—or retain or hire—the FIRST business that responds to them.
And if you respond to a potential client within one hour—the “Golden Hour”—of the potential client’s first contact, you’re 7x more likely to convert them to a paying client.
Only 7% of attorneys respond to potential client contacts within 5 minutes.
These stats are backed by reputable studies, so they’re worth heeding. Why?
For one reason, because marketing is expensive. A single potential lead can cost several hundred dollars, which means that money goes down the drain when you fail to answer an inquiry or respond in a timely manner.
Whether it’s a call, an email, a text, or a live chat, it’s PRECIOUS. The longer you wait to respond, the more and more likely it is that your competitor will get that lead instead.
Interested in learning more about the new Attorney Answering Service by Speakeasy Authority Marketing?
My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.
I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:
Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
DUI / DWI
Family Law
Criminal Defense
Bankruptcy
Auto Accidents
Social Security Disability
Slip & Falls (Premises Liability)
Real Estate
Estate Planning / Probate
Wage and Hour Claims
Expungements / Post Conviction Relief
Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.
Richard is the author of 6 books published on Amazon, Kindle and Audible.com