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Episode 31 [Attorney SEO] Why Page 1 of Google is NOT the Holy Grail of Attorney Marketing

Getting on page 1 of Google for 10, 20 or even 50 keywords is the holy grail of marketing for most lawyers… and just like lemmings going over a cliff because other lemmings are marching that way, a vast majority of attorneys believe in this false messiah. I’ve personally seen the inside of well over …

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Episode 30 [General] Attorneys Who Depend Solely on Their Website to Get Clients
Are Risking it

Attorneys who depend solely on their law firm’s website to get them clients are risking it, big time, and here’s why: Google now apparently is responsible for 80% of all search traffic on the web, with Bing and Yahoo as minor players. Famous for making updates with the names of innocent-sounding animals like Hummingbird, Penguin, …

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Episode 29 [General] How Attorneys Can Make Potential Clients See Them as One to Hire vs. Competitors

Almost all the lawyers when asked, “what makes you unique and why should people hire you?” have replied that they pay personal attention, they show dedication, and that they always deal with their clients themselves and other stuff like that. People are going to experience your dedication, personal attention AFTER they have hired you, but …

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Episode 28 [General] Reviews, Testimonials, for Attorneys – Why They’re Critical to Succeeding

Imagine you’re thinking to go to a restaurant to have dinner and you look up for some good restaurant on Google. You get the results and then you read about them, their reviews, ratings, etc. Same applies to the attorneys as well. People look up for attorneys in their area and then they compare them …

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Episode 27 [SEO] How Attorney Websites Actually Look and Function in Google Search

It’s important to know how your law firm’s website actually appears to Google searchers if you want to get the most business possible from your legal website. Surprising, yet obvious insights for attorneys.      

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Episode 26 [General] Expert Positioning = More Clients Retained [Richard Jacobs’ Marketing Conference Speech]

Just returned from an injury lawyer marketing conference in Chicago this past week… …over 130 personal injury and disability attorney attendees, including many expert speakers covering the latest marketing tactics – a great conference. Although you may have been unable to attend, I did manage to record my presentation for you, titled: “How to position …

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Episode 25 [General] Want to Be on the 1st Page of Google? It’s a Meaningless Waste of Time

Today, everyone talks about being on the first page of Google results for some popular keywords. This is a BIG waste of time. Being on the first page Google doesn’t guarantee you that you’ll get more clients. And to be honest, it’s not an easy job. It takes months and sometimes years to reach that …

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Episode 24 [General] Being Professional: Does It Make Potential Clients Retain You?

Wearing a suit, perfectly shaven, sophisticated office environment, strictly sticking to the legal matters while conversing with the prospect client: Will this make the potential clients retain you? Not Really! People don’t take much of their buying decision based on the level of professional treatment they get but most of the times; their decision is …

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Episode 23 [General] Losing Business? You Might be Unintentionally Pushing Your Clients Away!

Let’s talks about why and how you might be pushing your clients away unintentionally and having your phone dead. It can all be summed in one word: Hope. Ethical hope. Not making false promises. People come to you when they are in trouble and need help. If you give them hope no matter how complicated …

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Episode 22 [General] What Is The Importance Of Quality, Engaging, Compelling Content For Attorney Websites?

Millions of attorney websites, countless SEO companies handling their marketing, but SAME repetitive content because the laws are same, penalties are same, and consequences are same. That’s not what you should be looking for. Your website shouldn’t be one of flock of sheeps. People are not going to read any of that repetitive stuff. The …

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