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Episode 38 [General] A Unique Way For Attorneys To Overcome Price Resistance From Potential Clients

Richard Jacobs, attorney marketing specialist talks about how to negotiate with a potential client on pricing and presents a neat way for lawyers to change their retainer pricing structure. It is explained with the help of examples of how you can convince the client to pay you what you deserve. Presenting a clear picture of …

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Episode 37 [General] The 2 Deadliest Diseases Known to Attorneys: Professionalism and Perfectionism

The 2 Deadliest Diseases Known to Lawyers: Professionalism and Perfectionism. Take, for instance, this video (and all my videos for that matter). Are they: Professional? Perfect? Most attorneys would probably say no, because: I’m not wearing a shirt and tie The audio may not be synced to the video I’m not in the office, but …

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Episode 36 [Attorney SEO] SEO for Lawyers in Different Practice Areas (DUI, Bankruptcy, Auto Accidents…)

SEO for attorneys in different practice areas such as DUI, bankruptcy, divorce, auto accidents and even criminal defense; does each practice area require different SEO tactics or strategies? Find out if your law firm needs a different SEO strategy than the one you’re currently using because your practice areas are varied or different.  

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Episode 35 [Attorney SEO] How Long Does SEO Take for Law Firms (Attorneys / Lawyers) Before it’s Profitable?

Seo for attorneys and lawyers and their law firms isn’t an overnight process. It can take 6 months to 1 year to build a solid foundation and to attract enough Google visitors to get solid, retainable clients. SEO for attorneys is not something you can do for 1 month or even 3 months then quit …

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Episode 34 [Attorney SEO] Video SEO Marketing for Small Law Firms and Even Solo Attorneys

Video SEO marketing for small law firms and even solo attorneys (lawyers) should be an important component in successfully marketing yourself online. Why? Because the more potential clients can see, hear, and get to know you before they decide to call you, the more likely they ARE to call you. People don’t hire “the law …

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Episode 33 [Attorney SEO] Google Hangouts for Attorneys – SEO for Lawyers Just Got a Boost

Google hangouts for attorneys is proving to be an extremely beneficial way to expand your presence on Google and get more visitors to your site that turn into calls from potential clients. If you’re a lawyer and have yet to add video to your SEO repertoire, this video demonstrates how powerful a tool Google hangouts …

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Episode 32 [Speak-A-Book] Authoring a Book for Attorneys – Become the ‘Implied Expert’ in Your Practice Area

Why should a lawyer consider authoring a book for the public in one or more of their practice areas? In today’s competitive, often price-driven, attorney-shopping environment, many lawfirms are not getting enough retained clients. Instead of chasing new sources of leads by doing Google pay per click, hiring SEO companies, doing TV commercials, and spending …

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Episode 31 [Attorney SEO] Why Page 1 of Google is NOT the Holy Grail of Attorney Marketing

Getting on page 1 of Google for 10, 20 or even 50 keywords is the holy grail of marketing for most lawyers… and just like lemmings going over a cliff because other lemmings are marching that way, a vast majority of attorneys believe in this false messiah. I’ve personally seen the inside of well over …

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Episode 30 [General] Attorneys Who Depend Solely on Their Website to Get Clients
Are Risking it

Attorneys who depend solely on their law firm’s website to get them clients are risking it, big time, and here’s why: Google now apparently is responsible for 80% of all search traffic on the web, with Bing and Yahoo as minor players. Famous for making updates with the names of innocent-sounding animals like Hummingbird, Penguin, …

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Episode 29 [General] How Attorneys Can Make Potential Clients See Them as One to Hire vs. Competitors

Almost all the lawyers when asked, “what makes you unique and why should people hire you?” have replied that they pay personal attention, they show dedication, and that they always deal with their clients themselves and other stuff like that. People are going to experience your dedication, personal attention AFTER they have hired you, but …

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