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Episode 28 [General] Reviews, Testimonials, for Attorneys – Why They’re Critical to Succeeding

Imagine you’re thinking to go to a restaurant to have dinner and you look up for some good restaurant on Google. You get the results and then you read about them, their reviews, ratings, etc. Same applies to the attorneys as well. People look up for attorneys in their area and then they compare them …

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Episode 27 [SEO] How Attorney Websites Actually Look and Function in Google Search

It’s important to know how your law firm’s website actually appears to Google searchers if you want to get the most business possible from your legal website. Surprising, yet obvious insights for attorneys.      

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Episode 26 [General] Expert Positioning = More Clients Retained [Richard Jacobs’ Marketing Conference Speech]

Just returned from an injury lawyer marketing conference in Chicago this past week… …over 130 personal injury and disability attorney attendees, including many expert speakers covering the latest marketing tactics – a great conference. Although you may have been unable to attend, I did manage to record my presentation for you, titled: “How to position …

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Episode 25 [General] Want to Be on the 1st Page of Google? It’s a Meaningless Waste of Time

Today, everyone talks about being on the first page of Google results for some popular keywords. This is a BIG waste of time. Being on the first page Google doesn’t guarantee you that you’ll get more clients. And to be honest, it’s not an easy job. It takes months and sometimes years to reach that …

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Episode 24 [General] Being Professional: Does It Make Potential Clients Retain You?

Wearing a suit, perfectly shaven, sophisticated office environment, strictly sticking to the legal matters while conversing with the prospect client: Will this make the potential clients retain you? Not Really! People don’t take much of their buying decision based on the level of professional treatment they get but most of the times; their decision is …

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Episode 23 [General] Losing Business? You Might be Unintentionally Pushing Your Clients Away!

Let’s talks about why and how you might be pushing your clients away unintentionally and having your phone dead. It can all be summed in one word: Hope. Ethical hope. Not making false promises. People come to you when they are in trouble and need help. If you give them hope no matter how complicated …

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Episode 22 [General] What Is The Importance Of Quality, Engaging, Compelling Content For Attorney Websites?

Millions of attorney websites, countless SEO companies handling their marketing, but SAME repetitive content because the laws are same, penalties are same, and consequences are same. That’s not what you should be looking for. Your website shouldn’t be one of flock of sheeps. People are not going to read any of that repetitive stuff. The …

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Episode 21 [General] Marketing Your Law Firm: Easier Said Than Done – Limiting Beliefs

There are some things that look easy but are really hard to do when you get into them; sometimes, impossible. Marketing you law firm is one of these. It takes lot of stabbing and years of experience to be really good at what you’re doing. Legal marketing looks easy, but is actually very hard!   …

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Episode 20 [General] Your Law Firm’s Website: Is It REALLY Getting You Clients?

Spent loads of money and got your website designed and maintained in a really sophisticated manner by a bunch of professional but NO results! Really want to know what’s going on? Is Your Law Firm website really getting you the clients? How do you know which client found you through your website? You don’t know! …

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Episode 19 [General] For Attorneys: How To Ethically Guarantee Your Services

This is a very serious topic as attorneys are restricted by their bar associations and legal organization that they cannot guarantee their results, they can’t use the words like expert or specialist for their area of law and this really hurts. People want to know if the attorney they are talking to is able to …

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