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Episode 34 [Attorney SEO] Video SEO Marketing for Small Law Firms and Even Solo Attorneys

Video SEO marketing for small law firms and even solo attorneys (lawyers) should be an important component in successfully marketing yourself online. Why? Because the more potential clients can see, hear, and get to know you before they decide to call you, the more likely they ARE to call you. People don’t hire “the law …

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Episode 33 [Attorney SEO] Google Hangouts for Attorneys – SEO for Lawyers Just Got a Boost

Google hangouts for attorneys is proving to be an extremely beneficial way to expand your presence on Google and get more visitors to your site that turn into calls from potential clients. If you’re a lawyer and have yet to add video to your SEO repertoire, this video demonstrates how powerful a tool Google hangouts …

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Episode 32 [Speak-A-Book] Authoring a Book for Attorneys – Become the ‘Implied Expert’ in Your Practice Area

Why should a lawyer consider authoring a book for the public in one or more of their practice areas? In today’s competitive, often price-driven, attorney-shopping environment, many lawfirms are not getting enough retained clients. Instead of chasing new sources of leads by doing Google pay per click, hiring SEO companies, doing TV commercials, and spending …

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Episode 31 [Attorney SEO] Why Page 1 of Google is NOT the Holy Grail of Attorney Marketing

Getting on page 1 of Google for 10, 20 or even 50 keywords is the holy grail of marketing for most lawyers… and just like lemmings going over a cliff because other lemmings are marching that way, a vast majority of attorneys believe in this false messiah. I’ve personally seen the inside of well over …

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Episode 30 [General] Attorneys Who Depend Solely on Their Website to Get Clients
Are Risking it

Attorneys who depend solely on their law firm’s website to get them clients are risking it, big time, and here’s why: Google now apparently is responsible for 80% of all search traffic on the web, with Bing and Yahoo as minor players. Famous for making updates with the names of innocent-sounding animals like Hummingbird, Penguin, …

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Episode 29 [General] How Attorneys Can Make Potential Clients See Them as One to Hire vs. Competitors

Almost all the lawyers when asked, “what makes you unique and why should people hire you?” have replied that they pay personal attention, they show dedication, and that they always deal with their clients themselves and other stuff like that. People are going to experience your dedication, personal attention AFTER they have hired you, but …

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Episode 28 [General] Reviews, Testimonials, for Attorneys – Why They’re Critical to Succeeding

Imagine you’re thinking to go to a restaurant to have dinner and you look up for some good restaurant on Google. You get the results and then you read about them, their reviews, ratings, etc. Same applies to the attorneys as well. People look up for attorneys in their area and then they compare them …

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Episode 27 [SEO] How Attorney Websites Actually Look and Function in Google Search

It’s important to know how your law firm’s website actually appears to Google searchers if you want to get the most business possible from your legal website. Surprising, yet obvious insights for attorneys.      

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Episode 26 [General] Expert Positioning = More Clients Retained [Richard Jacobs’ Marketing Conference Speech]

Just returned from an injury lawyer marketing conference in Chicago this past week… …over 130 personal injury and disability attorney attendees, including many expert speakers covering the latest marketing tactics – a great conference. Although you may have been unable to attend, I did manage to record my presentation for you, titled: “How to position …

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Episode 25 [General] Want to Be on the 1st Page of Google? It’s a Meaningless Waste of Time

Today, everyone talks about being on the first page of Google results for some popular keywords. This is a BIG waste of time. Being on the first page Google doesn’t guarantee you that you’ll get more clients. And to be honest, it’s not an easy job. It takes months and sometimes years to reach that …

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