Looking back over 630 small attorney websites we’ve worked on showed us 2 surprising facts:
(Background: The websites evaluated were all small firms, 72% solo practitioners; the rest were 2 or 3 lawyer firms. Top practice areas represented were: Bankruptcy, Criminal Defense, Personal Injury, Immigration, Divorce, DUI, and Estate Planning)
89% of the attorney websites were getting an average of just TWO (2) visits a day from Google when we first evaluated them
At this level of traffic, they received 2-3 calls a month from potential clients and retained 0.37 on average
[not even 1 client a month]
At this level of traffic, they received 2-3 calls a month from potential clients and retained 0.37 on average [not even 1 client a month]
After 1 year of SEO, adding content and getting relevant backlinks, the same websites were now getting an average
of 44 – 119 visits a day from Google
Some sites did far better than others, but all dramatically improved. The worst performing sites rose to 3.3 calls per week, and the best increased to an exciting 12-17 calls per week.
Retained clients rose to 3-14 clients per month.