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Most attorneys attract “price-shopper” clients from Google. People who just want to hire “an attorney” — and would rather save a few hundred dollars on their legal...

“Google Lawyers”. These are the people who spend about an hour reading up about their case, and now believe that they no longer need to hire you — or worse, that they can lect...

They say the journey of a thousand miles starts with a single step. In a similar way, the “legal buyer journey” — that is, every would-be client relationship you ever had — it...

There are two main types of legal client. Neither of them is necessarily “bad” nor “good”. There are many attorneys who are happily earning a living and thriving w...

I’m going to share something critical with you. Something you’ll hear from few other professional marketers. It’s one of the reasons that “normal” SEO often ...

I mentioned that there are four different kinds of Google keyword — and that only two of them matter to attorneys. A few folks replied and asked me to elaborate. So, here goes:+ The four ...

Do you only work with DUI lawyers? Despite using examples involving attorneys who practice in the area of DUI law, we have helped our attorney clients create books on family law, personal...

How did Attorney Paul Geller write the three books that made him the authority in his practice area and spend only three hours writing each book? Speak A Book is the fastest and easiest w...

When you look and sound exactly like everyone else who provides the same services you provide, acquiring clients becomes a game of pure numbers. That is a game that you don’t want to play...