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Get More Clients with an Attorney Bio Page that Grabs Prospects' Attention

Every element of your firm’s website counts.

What you say, how it looks, the colors, the pictures, and the flow of information, all add up to convey an implicit message to potentials.

It should be designed to deliberately establish your preeminence and prove that you’re the best choice, for the kind of cases you handle, in your metro/practice area.

As you know, one of the most crucial website elements – and one of the best ways to make yourself look preeminent, well-respected, and approachable – is having an excellent profile picture directly on your homepage.

For maximum impact, it should be as crisp as possible, it should be big, and you need to be smiling a friendly, warm, approachable smile.


Because people don’t hire firms, they hire people.

So your profile picture needs to deliberately convey the message that you’re not only friendly and approachable, but also that you’re a consummate professional who clearly knows what they’re doing.

I’m sure this all makes sense, but here’s where it gets interesting:

There’s a little-known way to give your profile picture an instant, powerful halo effect that drives your trustworthiness home for potentials – and it has nothing to do with the image itself.

Here’s how it works:

If you have any media mentions, or can say “as seen on TV”, “ABC News”, or if you appeared in a big magazine, newspaper, book, or a Legal Journal quoted you, put those logos and mentions right next to your picture.

Then, do the same thing anywhere else you appear on the site.

Also, include any badges, like an AVVO 10.0 rating badge, or symbols for association memberships you hold, or any awards you’ve won.

The more of these, the merrier.

Adding several trust symbols and credentials next to your photos, immediately, subconsciously, amplifies your value in potentials’ eyes.

In other words, it surrounds you with a kind of golden halo.

The best part?

Since they’re all third-party endorsements, you never have to brag or seem self-aggrandizing, because your photo and halo-building trust symbols will do most of the talking for you.

For more marketing tips, techniques and battle-tested methods like these, that you can use right away to attract more clients, I encourage you to read my Secrets of Attorney Marketing book.

I’m happy to send you a complimentary copy. Just let me know where to ship it using the link below:

>> Request a *complimentary* copy of my new Secrets of Attorney Marketing book (2nd edition)

About Richard Jacobs

My name is Richard Jacobs, and I’ve discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 11 years.

I’ve come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the ‘implied expert’ in their practice area
  • Helped hundreds of attorneys successfully navigate Google’s search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)
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