Every element of your firm’s website counts.
What you say, how it looks, the colors, the pictures, and the flow of information, all add up to convey an implicit message to potentials.
It should be designed to deliberately establish your preeminence and prove that you’re the best choice, for the kind of cases you handle, in your metro/practice area.
As you know, one of the most crucial website elements – and one of the best ways to make yourself look preeminent, well-respected, and approachable – is having an excellent profile picture directly on your homepage.
For maximum impact, it should be as crisp as possible, it should be big, and you need to be smiling a friendly, warm, approachable smile.
Because people don’t hire firms, they hire people.
So your profile picture needs to deliberately convey the message that you’re not only friendly and approachable, but also that you’re a consummate professional who clearly knows what they’re doing.
I’m sure this all makes sense, but here’s where it gets interesting:
There’s a little-known way to give your profile picture an instant, powerful halo effect that drives your trustworthiness home for potentials – and it has nothing to do with the image itself.
Here’s how it works:
If you have any media mentions, or can say “as seen on TV”, “ABC News”, or if you appeared in a big magazine, newspaper, book, or a Legal Journal quoted you, put those logos and mentions right next to your picture.
Then, do the same thing anywhere else you appear on the site.
Also, include any badges, like an AVVO 10.0 rating badge, or symbols for association memberships you hold, or any awards you’ve won.
The more of these, the merrier.
Adding several trust symbols and credentials next to your photos, immediately, subconsciously, amplifies your value in potentials’ eyes.
In other words, it surrounds you with a kind of golden halo.
The best part?
Since they’re all third-party endorsements, you never have to brag or seem self-aggrandizing, because your photo and halo-building trust symbols will do most of the talking for you.
For more marketing tips, techniques and battle-tested methods like these, that you can use right away to attract more clients, I encourage you to read my Secrets of Attorney Marketing book.
I’m happy to send you a complimentary copy. Just let me know where to ship it using the link below:
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