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Frequently Asked Questions

Do you only work with DUI lawyers? Despite using examples involving attorneys who practice in the area of DUI law, we have helped our attorney clients create books on family law, personal injury, auto accidents, immigration law, workers’ compensation, and much more. Our law firm marketing company has created over 180 books for attorney marketing …

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Speak A Book: The Fastest and Easiest Way To Author A Book

How did Attorney Paul Geller write the three books that made him the authority in his practice area and spend only three hours writing each book? Speak A Book is the fastest and easiest way to author a book utilizing SEO for lawyers without physically writing a single word. Attorney David Katz, of Katz & …

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What Happens When Attorneys Commoditize Themselves

When you look and sound exactly like everyone else who provides the same services you provide, acquiring clients becomes a game of pure numbers. That is a game that you don’t want to play because both you and your clients will lose. Potential clients who use lawyer comparison shopping websites choose an attorney from the …

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In A World of Commoditized Legal Services, Attorney Credibility Claims Mean Nothing

According to attorney rating and comparison website, AVVO, there are now at least seven once-notable credibility claims for attorneys that no longer carry value in the minds of consumers: 1. “I have 20 years of experience practicing law.” If you narrow your search down to only lawyers who have at least 20 years of experience …

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When LESS Clients And FEWER Hours Equal MORE Money?

As you surely know, almost every solo attorney and small law firm wants to increase their revenue. However, taking on more clients and billing more hours is NOT the optimal solution for most. How come? Because, according to Clio’s 2018 Legal Trends Report, 75% of solo attorneys or lawyers who work in a small law …

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When Does A “Bad” Client Lead Become A DEAD Lead?

If you missed it, here’s the “Cliff’s Notes” version: We’ve resurrected “dead” leads for some private clients, and we’d like to test some new, next-level techniques to see if we can get even better results. So – we’re looking for 15 solo attorneys or small firms who will let us test these new tools and …

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The “Jedi Manual” Of Legal Firm Marketing

Are you familiar with the Jedi Masters from Star Wars? In Phantom Menace, Mace Windu famously said that 9-year-old Anakin Skywalker was too “old” to become a Jedi. Why? There are several reasons. But the biggest one is this: The Jedi need to indoctrinate young apprentices’ minds before they attach to specific leaders. They need …

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Public Perception – The NEW Coin Of The Realm

If you landed in legal hot water, or got a call from your deceased uncle’s estate trustees, or suffered an injury at work – you’d ask a trusted friend, or a priest, or a rabbi, or a family physician, to recommend a trusted attorney. And you knew you’d be in good hands. Your advisers were …

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Getting On Google’s First Page – A Sucker’s Game?

Lots of people talk about optimizing your keywords to get on the first page of Google – especially marketing firms and SEO companies who want to sell you on their services. Here’s what many of those SEO firms won’t talk about (or don’t know): Sometimes, paying to get your firm on the first page of …

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Bring “Lost” Money Back In The Door?

Big news. We have a new opportunity opening up for 15 solo attorneys or small law firms who’d like to recapture some “dead” or “ghost” leads. There’s no upfront cost for you to participate. However, it could be quite lucrative for you. Here’s the scoop: As we both know, every firm has a dried-up list …

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