A Misconception About Law Firms’ Websites
A misconception that a lot of attorneys have about their website: That its job is to convert clicks into phone calls or enquiries. I call this the “Funnel Fallacy”. (Strictly speaking, it’s not a fallacy …
How To Make Your Website Show Up For Higher-Value “Seeker” Clients
Most attorneys attract “price-shopper” clients from Google. People who just want to hire “an attorney” — and would rather save a few hundred dollars on their legal fees than hire a more experienced attorney who …
Is Your Practice Vulnerable To “Google Lawyers”?
“Google Lawyers”. These are the people who spend about an hour reading up about their case, and now believe that they no longer need to hire you — or worse, that they can lecture you …
“Triggered — every “legal buyer journey” starts with this event”
They say the journey of a thousand miles starts with a single step. In a similar way, the “legal buyer journey” — that is, every would-be client relationship you ever had — it starts with …
The 2 Main Kinds Of Legal Client
There are two main types of legal client. Neither of them is necessarily “bad” nor “good”. There are many attorneys who are happily earning a living and thriving with both types. However, there’s a good …
Why “Normal” SEO Often Doesn’t Work For Attorneys
I’m going to share something critical with you. Something you’ll hear from few other professional marketers. It’s one of the reasons that “normal” SEO often doesn’t work for attorneys, and why so many law firms …
The 4 Types Of Google Keyword — And Why Only 2 Matter To Attorneys
I mentioned that there are four different kinds of Google keyword — and that only two of them matter to attorneys. A few folks replied and asked me to elaborate. So, here goes:+ The four …
Frequently Asked Questions
Do you only work with DUI lawyers? Despite using examples involving attorneys who practice in the area of DUI law, we have helped our attorney clients create books on family law, personal injury, auto accidents, …
Speak A Book: The Fastest and Easiest Way To Author A Book
How did Attorney Paul Geller write the three books that made him the authority in his practice area and spend only three hours writing each book? Speak A Book is the fastest and easiest way …
What Happens When Attorneys Commoditize Themselves
When you look and sound exactly like everyone else who provides the same services you provide, acquiring clients becomes a game of pure numbers. That is a game that you don’t want to play because …
In A World of Commoditized Legal Services, Attorney Credibility Claims Mean Nothing
According to attorney rating and comparison website, AVVO, there are now at least seven once-notable credibility claims for attorneys that no longer carry value in the minds of consumers: 1. “I have 20 years of …
When LESS Clients And FEWER Hours Equal MORE Money?
As you surely know, almost every solo attorney and small law firm wants to increase their revenue. However, taking on more clients and billing more hours is NOT the optimal solution for most. How come? …