How To Land More Clients Without Breaking A Sweat: The Power Of SAM’s Speak-A-Book
What stands out to clients these days? Is it a really eye-catching TikTok profile? A handsome photo on your website? A long list of local community affiliations? Do you have to re-do your entire website …
Malpractice Exposure And AI: Mitigating Risks To Your Firm
The more work I do with ever-improving AI systems, the more impressed I am by how quickly LLMs can produce a summary of information that’s comprehensive, easy to understand, and detailed....
The Emerging Answer Economy: How AI Is Changing Information & Client Search
AI is changing everything from how you buy a toothbrush to how people find new music. And while the internet has certainly evolved over the last 25 years, AI is making what is, perhaps, t...
How Not To Use Social Media For Attorneys: Do’s And Don’ts Of Going Viral
There are a few major legal voices on social media, and a TikTok presence is definitely a popular approach to attorney marketing. Some would say it’s crucial for their firm, whereas other...
How Clients Use AI To Find Your Firm
How do prospective clients find your firm these days? Up to a year ago, clients would simply type “Denver, Colorado divorce lawyer” into Google, and if your firm’s site had excellent SEO,...
Google’s Changing Its AI Overviews Again: Here’s What To Know
In early May of 2026, Google made some significant changes to its AI-generated answers; those bubbles of summarized information that appear at the very top, well ahead of any links or web...
SEO For Attorneys 101
Let me open by saying, I’m a bit old. And I miss the days when the internet was just personal websites, blogs, Usenet, and a handful of University web pages. And that awesome (in retrospe...
How AI Changed (And Is Still Changing) SEO
Have you noticed over the past few months that Google’s search results have become, well, better? They’re now less like a 16-car pileup of useless information, ads, and sponsored links an...
Help, There’s A Snippet Blocking My Site! ( AI Overviews And The New Attorney Marketing)
Type a question or concept into Google search. You’ll likely be greeted, first and foremost, with an AI summary of the information you’re looking for. These little bubbles of info are usu...
Trying to “Make It” Online? 6 Ways Attorneys Can Build a Digital Asset with Social Media
If you’re wondering how to promote a law firm on social media, these 6 tips will have you hitting the ground running. It’s 2025, and there’s no mystery about the “secret to success” anymo...