You’ve defined your authority, and you’ve asserted it in your first book; now what? Step 3 of 7 in building your authority snowball, which is to do one more 90-minute interview, and get two more books out of it. With a suite of three books, you’ll have an established book “series”—something that will set you …Read More
When told they should “write a book to get more clients,” most attorneys don’t listen; they think it’ll take too long, require too much effort, and not even be effective. …And if they were to go the typical route of authoring a book, they might be right, but not if they use the Speak-a-BookTM method. …Read More
What does your ideal client avatar look like? Figuring that out might take a little bit of work on your end, but I bet you can say without hesitation that it’s someone who is willing and able to follow your advice, and affluent enough to pay you what you’re worth. These are the types of …Read More
A major Google update called Core Web Vitals is set to be fully rolled out by May of 2021. There are four main elements of this update, each of which aims to provide users with fast, easy-to-navigate websites and an overall positive experience. That’s what you want for your clients too, of course, but how …Read More
How can you examine the ghosts of your clients, whether past, present, or future? First, examine the current economic and social climate, and consider how it’s affecting your practice area. For instance, when it comes to family law, a lot of alimony and child support agreements are being modified as a result of economic uncertainty; …Read More
A new ad format called Google Screened has been in the works for some time now, but is it worth it? What are the pros and cons? What are you really getting with this service, and perhaps more importantly, what are you risking? A Google Screened ad is pretty basic: it’ll contain the number of …Read More
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