Yes, I want you to write a book, preferably 2 or 3. It’s a heck of a lot easier than it sounds, and you shouldn’t be afraid, but instead excited at what it will do for your business, credibility, authority and celebrity as an attorney.
It’s ok if you don’t enjoy writing. This requires no writing on your part. (I’ll explain in a minute) It’s NOT ok if you don’t like to read, but you probably wouldn’t last long as an attorney if you despised BOTH reading and writing…
Before I explain how you can easily (and I DO mean painlessly and easily) write a book for potentials that will dramatically increase your income, closing ratio, and quality of clients, please let me explain how I created the concept.
My name is Richard Jacobs, and I’ve been providing advertising (and hence, leads) to attorneys like you, nationwide, for the past 2 ½ years. I went into this business with a bit of fear about dealing with lawyers, but I quickly grew to like some of the hardworking and ethics-driven guys and gals out there.
Oftentimes, attorneys can be downright mean and standoffish when you first meet them, so I created the concept of doing a free interview of the attorney, posting it on YouTube®, and giving them a bit of celebrity, authority, and credibility in their city and surrounding area.
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