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So – you want to attract more clients to your firm, right? And attract better, more affluent clients, so you can charge higher fees? All while diversifying your marketing so that your fir...

Here are three reasons why more than 150 of our most successful attorney clients stopped offering a “free consultation” to their potentials: #1 – low perceived value: Barber s...

A few days ago, I told you about Google’s latest rule change that’s coming in October, and why you need to update your site pronto – to avoid Google telling potentials (in the...

In my experience, there are broadly two types of attorneys who need help with their firm’s marketing: (1) Attorneys who need more business. Period. (2) Attorneys who get enough busi...

There’s a particular word — and it’s on, I’d say, at least 85% of attorney websites. If it’s on yours too, I urge you to delete it immediately. Why? Because ...

A while back, I was speaking on the phone with a client of ours — and he mentioned that he’d just received a report from SEO fortune tellers. Apparently, his website wasn̵...

Attorney Aaron Bortel is a client of ours. He’s a DUI attorney in California – so his firm operates in one of the most ruthlessly competitive legal markets in the United States. Sev...

I apologize if this post is blunt. But, today, I want to talk about a fundamental truth about the “attorney-potential” relationship (as opposed to the attorney-client relation...

A little bird told me that Google is planning to strike again soon – and thousands of businesses (including many law firms) are going to come into work one morning and find they’ve ...