5 Professional Website Tweaks You Can Make TODAY to Get More Clients from Your Website

You know what annoys most attorneys I talk to? Price objections. Why?

Because any time a potential objects with something like, “You’re too expensive,” or “I can’t afford that,” they’re really saying “it’s not worth that much to me.”

When that happens, the chances of them becoming a client plummet rapidly toward zero.

They may be way off base, but once they decide that your fees don’t represent good value, there’s precious little you can do to change their mind.

More often than not, it’s a lost cause. However, there is a way to stop the problem before it starts:

Pre-emptively answer their price objections before they even come up. How?

Several ways could work, but here’s what our most successful clients do: Early on, they explain the hidden costs of hiring an attorney who charges less, and therefore cannot possibly provide the same level of service you can.

When potentials fully realize the dire consequences of looking for a bargain when so much is at stake, their price objections evaporate into thin air.

You then become the only reasonable option in their eyes. After all, if you ran into serious legal trouble yourself, would you look for the cheapest attorney you could find? If you needed brain surgery, would you shop around for a discount?

Of course not. The idea is preposterous. Potential clients don’t behave this way either – when they clearly understand what’s at stake.

So how do you actually make them understand the real costs of cutting corners, and thereby erase their price objections? The strategy is stunningly simple: Show them in black and white.

Our clients literally hand them an itemized summary of the real costs.

On page 222 of my Secrets of Attorney Marketing book, I provide a real-life example of one of these “cost sheets” for a DUI case – so you can see what kind of information we have our clients present.

It’s a perfect example of what you need to hand to your potentials if you want to nip price objections in the bud before they blossom.

Don’t have a copy of Secrets of Attorney Marketing yet?

Tell me where to send it using the link below, and I’ll send you a complimentary copy.

>> Request a *complimentary* copy of my new Secrets of Attorney Marketing book (2nd edition)

About Richard Jacobs

My name is Richard Jacobs, and I’ve discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 13 years.

I’ve come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the ‘implied expert’ in their practice area
  • Helped hundreds of attorneys successfully navigate Google’s search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)
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