We’ve been talking a lot about marketing platforms this week.
By now, you probably realize how vital it is that your firm not be dependent on any one platform, or even just a few for that matter.
Why? Because some attorneys are now waking up to find that their firm has been chopped from YouTube (and other channels too) for no reason, and without any possible recourse.
So if you want to protect yourself, where do I recommend you start? That’s an easy one:
Begin sending physical newsletters as soon as possible.
Why do I suggest starting there? The Dunbar number.
The Dunbar number tells us that the average person maintains 150 stable relationships, of which he is close to around 20 people. This means, if you have a list of just a hundred past clients and/or potentials, then you possibly could have access to around 2,000 people who are close to your clients, and 15,000 people they know and can influence.
That’s nothing to sneeze at. With the right physical newsletters, you can tap into this massive group and turn it into a steady referral source.
And the best part? A physical newsletter is a platform you own, 100%.
Since nobody can stop you from sending physical mail, nobody can take this away from you – not Facebook, not YouTube, not Google, not anyone.
When you own your own marketing channel like this, then you need not fear YouTube’s bloody hatchet – nor anyone else’s.
In my Secrets of Attorney Marketing book, I show you the best way to get started. I detail how to write the newsletter, what to include, how to present it, how to mail it, and who to send it to.
It has all you need to begin building this platform immediately.
Here’s where you can request a complimentary copy:
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