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I’ve surveyed the Google Maps landscape, so to speak, for the legal profession. And what I’ve discovered about how Google Maps ranks law firms is fascinating.

First – each city has 12 legal-related keywords that trigger Google to display Google Maps information at the top of the search results page.

Second – each of these keywords links to three or four positions in Google’s search results.

That means there are a total of 36-48 positions available for each city.

But – here’s where things get interesting:

Those spots do NOT go to 36-48 different attorneys. Instead, four or five attorneys take 80% of those slots. They have ten each. For some keywords, a single firm will appear multiple times on a single results page. As strange as that sounds, that’s how the algorithm works.

So, what does all this mean?

It means that an attorney at the top of Google Maps has a ridiculous advantage over all competitors in their metro/practice area.

Put it this way:

If I were a practicing attorney, and I found out that a small handful of attorneys in my city get first dibs of 80% of Google search traffic (since Google Maps results are shown above the “organic” or traditional search results), I’d sell my grandmother into slavery to jump to the front of the line.

Frankly, the competitive advantage that being in those top spots delivers cannot be overstated.

How do you get to the top?


That’s the million-dollar question (literally, for some firms) – and it turns out that there’s a different route for almost every attorney or firm, depending on about a dozen or so important factors.

So, before I can tell you what it’s going to take to get to the top of Google Maps in your metro/practice area, we really need to see how these factors apply to you.

As I mentioned yesterday, I’ve designed a specific competitive analysis process for law firms that want to rank at the top of Google’s Maps listings. This analysis takes a look at all of these factors, and distills everything into one single metric that I call you “Google Maps Domination Score”.

Therefore, if you want to look at this opportunity more seriously the first step is to go through this analysis – so we can see where you’re at now.

For this week only, we’re offering this analysis to every attorney who books a complimentary strategy session with us before this Sunday at midnight. (The actual strategy session can happen any time next week or the following week.)

We’ll analyze your site, calculate your Domination Score, and then we’ll give you a report that outlines the steps you need to take to increase your score ASAP, and so, accelerate toward the top of the Google Maps search results.

No charge.

This is 100% on the house.

If you’d like to claim your complimentary strategy session and Domination Score Analysis, head over here before Sunday at midnight:

>> Give us 15 minutes – and we’ll show you what you need to do differently to bring more clients into your law firm

About Richard Jacobs

My name is Richard Jacobs, and I’ve discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I’ve come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the ‘implied expert’ in their practice area
  • Helped hundreds of attorneys successfully navigate Google’s search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)
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