On the banks of a stream, a tribe built a small village. The stream supplied more than enough fish for them to eat, so they traded the bountiful leftovers with neighboring tribes and quickly became prosperous and wealthy.
But as the years passed, the elders of the village noticed the daily haul was dwindling.
It seemed something was happening to the fish. So the elder’s called an emergency village meeting to figure out how to protect their source of prosperity. The younger, braver men drew straws to decide who among them would journey up the stream to discover what had happened to the fish.
The next morning one among them left on a quest to find answers. What did he find?
High in the mountains, far upstream, the fish were as bountiful as ever. But a neighboring tribe was living next to the stream where the villagers couldn’t see them.
All that time, the villagers believed their fish stocks were dwindling due to disease or other natural reasons. But it was the hidden tribe in the mountains above who were raking in almost all the fish – while the village below got only the scraps.
When the young man returned to share the news, the elders called another meeting to decide how they should respond.
War was out of the question because they’d lose too much and they might not even be able to win.
Instead, they devised a more elegant solution:
They would build a new settlement even further up the river and use the other tribe’s own tactics against them.
They became their invisible rival’s invisible rival. Then they built up a line of defenses along the river, so their opponents couldn’t repeat their theft.
I’m sure you can see where I’m going with this:
Your practice is the once-prosperous village, and the stream is Google.
Google delivers potential clients, you get to eat, and when you have more than enough business, you get to employ others and make your family, your practice, and your community prosperous.
Until Google stops sending them your way.
When that happens, there’s a good chance that an invisible rival on the top of the hill has tapped into your stream of traffic from Google, and they’re siphoning away cases before they can get to you.
The cases are still there – they’re just not making it all the way downstream to you anymore.
How is this possible?
Because Google recently made a significant change.
For many legal keywords, Google now shows four listings from Google Maps *before* the old, “organic” search results. This has given some of your competitors a chance to dip into your Google traffic and siphon it away before it flows to your firm’s website.
What’s the solution?
Like the elders in the village, you need to turn their strategy around on them and conquer their spot-on Google Maps. And then you need to build a moat around that position so they can’t steal it back again.
You need to become your invisible enemy’s new invisible enemy.
My Google Maps competitive analysis report shows you precisely how you can do this.
It’s a customized report which we create for your practice, – on the house – by analyzing your presence online and researching your invisible competitors. (We have an ingenious method for determining who they are.)
Then we send a PDF report that reveals who your invisible competitors are, how much business they’re siphoning away from you upstream, and what you need to do to take their position back away from them.
If this interests you, we still have a few spots available.
Here’s where you need to go to request this report:
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