Yesterday, we were talking about why marketing isn’t best used as a quick-fix for a flagging business, it’s something you set up early on – like planting a seed – so that it grows and blossoms over the years and bears fruit.
“The best time to plant a tree was 20 years ago. The second best time is now.”
On that note, here’s a specific marketing “seed” that every attorney should have planted 20 years ago, so to speak:
It’s the systematic gathering of reviews.
However, if it’s something you haven’t set up yet, it’s not too late. As the proverb says, now is the second best time.
You “institutionalize” the process of getting reviews from past clients, so that it happens automatically – even when you’ve forgotten about it.
When you set it up correctly, it will grow and blossom into hundreds of reviews over the years, and all these reviews and testimonials can be used in almost every part of your marketing to create social proof and gravitas.
The good news is, the process is actually quite simple.
If you’d like to know how it’s done, last year I put together a PDF cheat sheet that outlines how to do it with the most powerful method I know.
Request a free a copy of the PDF here: Does your law firm need more online reviews?
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