Yesterday, we spoke about a metric that most Fortune 100 firms utilize, called the Net Promoter Score.
The NPS is an essential metric that reveals the percentage of previous customers or clients who are most likely to rehire you and recommend your services to others.
Do you want to know what the NPS for the legal profession as a whole is?
According to a study of the legal profession (Clio’s 2018 Legal Trends Report) published just a few weeks ago, the NPS for the entire legal profession is 25.
To put that number into perspective, it’s just below the Net Promoter Score of banks, airlines, rental car companies, insurers, investment firms, and even used auto dealers.
What does this mean? The data is quite clear:
People are more likely to say nice things about their bank, insurance company, and even the used car salesman in a rumpled tan suit and tennis shoes, than they are about their attorney.
It’s sad. And it’s probably misguided.
However, unfortunately, it is true, and we need to change that. How?
We can use various subtle techniques to shift the way clients (and everyone else who comes into contact with your firm) perceives you and your services.
If you want some ideas on making this happen, take a look at my Secrets of Attorney Marketing book.
It shares dozens of strategies, tactics, and ideas that you can use to influence clients’ perceptions positively, make them more satisfied with your services, and increase the percentage of them who become “promoters” for your firm rather than “detractors”.
You can reserve a complimentary copy over here:
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