Get More Clients with an Attorney Bio Page that Grabs Prospects' Attention

I had a… bemusing… conversation with an (ex-)attorney client of ours, and I really want to share some of the juicy details with you.

Because it illustrates a common mistake some attorneys make. Let’s call our ex-client Steven. He called me to give notice — he’s decided that, despite the great results we’ve achieved together during the last year (i.e. a 50%+ increase in new leads), he needs to work with a firm that’s local.

“The decision has been made.” As I pointed out to him, local SEO firms don’t specialize in the legal profession. Many wouldn’t even know what a state bar is — much less know that certain (common) marketing and SEO practices could see their legal clients disbarred and their professional reputation left in tatters.

“The decision has been made.” They do general SEO for “mom ‘n pop” businesses.

“The decision has been made.”

Here’s the way I see it: If my best friend suddenly found himself facing divorce, and told me that he was thinking of hiring the estate planning attorney whose office is down the street from him — “because they’re a local firm” — I’d slap him around the face with a wet fish, and tell him to find a firm that specializes in divorce for high net worth individuals.

I’ve been in this game a while now, and if there’s one thing I’ve learned, it’s this: when you pay for the best, you only cry once.

So, back to our friend Steven: He’d better start saving cash. Because I predict that, in a few months, his flow of new clients is going to shrink again back to where it was before we started working together.

Of course, I hope I’m wrong. Steven is a nice guy, and I wish him all the best.

But in our experience, this is what happens when law firms fall off the wagon go back to wasting their money on amateur marketing. Anyway, there’s a silver lining to all this.

If you’re in Steven’s metro and practice area (obviously, I’m not going to disclose what that is), now is a great time to aggressively build up your online profile. Because there’s an opening for a new firm to take his spot. And remember, like I said, many attorneys make Steven’s mistake.

Chances are, there’s a firm in your metro and practice area that wants to waste their time and money with a “local” SEO firm who’ll lead them down a blind alley — and leave 5+ new leads per week on the table for your firm.

Someone’s going to take those unclaimed leads. It might as well be you. And if you want some (non-local) help with that, here where you can find out more and start the conversation:

>> Give us 15 minutes – and we’ll show you what you need to do differently to bring more clients into your law firm

About Richard Jacobs

My name is Richard Jacobs, and I’ve discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I’ve come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the ‘implied expert’ in their practice area
  • Helped hundreds of attorneys successfully navigate Google’s search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)
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