Get More Clients with an Attorney Bio Page that Grabs Prospects' Attention

If you haven’t read the book Start with No, by the late Jim Camp, I recommend picking up a copy. Jim was a fearsome negotiator with legendary skills, and he had a reputation for wiping the floor with his foes. If you’re interested in a counterintuitive system for negotiating any deals in all kinds of situations, I think you’ll love it. Interestingly enough, the most significant takeaway I got from the book wasn’t about negotiating at all.

It was more about mindset and success. Jim explained how a lot of people walk around with a “win-win” mentality. But, contrary to popular belief, it doesn’t give them power, it actually makes them a mark.

Why? Because deep down in our bones, we human beings are all predators. It’s written in our DNA. We’re literally wired to exploit weakness.

The point is:

Floating through life with a “win-win” mindset is fine if you’re a snowflake millennial, and you want to hang out in the dorm on your Silicon Valley “campus” – lounging on beanbags, brainstorming about rainbows, and waxing poetically about unicorns.

But that’ll get you slaughtered out in the real world. The reality is, the legal profession is now one of the most competitive sectors of the economy. It’s definitely not a “win-win” environment.

That means, if you want to thrive as an attorney, you need to embrace your inner predator. More specifically, you need to think like a marketing predator so you can exploit other firm’s weakness, and eat their lunch before they get away with eating yours. That brings us to my second book recommendation. My Secrets of Attorney Marketing book shows attorneys how, with just a few hours of work a week, they can become a marketing predator.

If you want to push your firm to the top of the food chain in your metro/practice area, it will supply you with the plan.

No charge.

Just click the link below, and I’ll send a complimentary copy of Secrets of Attorney Marketing out to your office:

>> Request a *complimentary* copy of my new Secrets of Attorney Marketing book (2nd edition)

About Richard Jacobs

My name is Richard Jacobs, and I’ve discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I’ve come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the ‘implied expert’ in their practice area
  • Helped hundreds of attorneys successfully navigate Google’s search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)
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