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I revealed some information on a new way to rank your website at the top of Google.

Turns out there’s a “shortcut” to the top of Google – and it’s one that very few law firms, or even marketing companies, know about and appreciate.


Google Maps.

As you might know, Google shows law firms in its Google Maps listings before it shows law firms in its “organic” listings. And while conquering the top of the organic results usually requires a brutal battle against other entrenched law firms, getting to the top of Google Maps is comparatively easy – but only IF you know what you’re doing (and most firms don’t).

Tuesday, we discussed more how the method works.


Each city has 12 keywords available that trigger Google to display Google Maps information at the top of the search results page. And each of those keywords links to three or four positions in Google’s search results.

Meaning, there are around 48 spots available.

But here’s the rub:

80% of those slots go to only four or five attorneys. If you want grab one of those spots, you need to know your “domination score” first.

Wednesday, we talked more about this “domination score” and why understanding yours could give you a huge advantage.


Because most attorneys don’t fully understand how Google ranks websites. So now is the time to take advantage of this new strategy.

We’ve discovered – after analyzing attorney websites in different cities – that you need to have a Dominance Score of at least 120 to claim a top spot or knock off a competitor who’s already there.

And this is something that most SEO companies aren’t offering. On Thursday, I warned you about those SEO companies. Because there seems to be an unlimited supply of “experts” who claim they can get your website to the top of Google. But their techniques are old hat. Just about everyone uses them, so they offer little advantage.

However, we have something they don’t:


We’re now capable of reverse engineering Google’s results algorithm using the power of artificial intelligence.

So – we can offer an advantage that most SEO/marketing companies can’t and that the public doesn’t know about yet either.

Again, this presents a massive opportunity for you to dominate Google Maps for your metro/practice area. (For further details, see Thursday’s email.)

On Friday, I answered an interesting question from a reader.

He wanted to know if we could perform a Google Maps Competitive Analysis for his firm, even though he FindLaw has him locked into a contract right now and he wasn’t ready to hire us to help with marketing.

The answer is:


The complimentary Google Maps Competitive Analysis isn’t some thinly disguised sales pitch. Our goal, first and foremost, is sharing helpful strategies with you. If you’re not in a position to work with us or aren’t interested in having that conversation right now, you’ll still get massive value from the call.

We figure the help we provide up front may eventually lead to working with us in the future.

If not – no harm, no foul.

Either way, it’s just good business in our book.

That said, if you want a new competitive edge, I encourage you to take me up on my limited-time offer to perform a complementary Google Maps Competitive Analysis on your website.

Just book a strategy session with one of our consultants before tomorrow night, and we’ll not only look through your website and reveal your dominance score, but we’ll also give you an action plan. (You can follow the plan yourself or hand it off to your marketing firm.)

As I said before, this is a brand-new service, and it’s far too valuable to give it away for long. Given its immense competitive value for any firm that uses it, we’re going to charge several hundred dollars for it soon – and it will be worth every penny.

If you’d like to claim your complimentary strategy session and Google Maps Competitive Analysis, just click below before tomorrow night. We’ll set you up for a time next week or the week after.

Here’s your link:

>> Give us 15 minutes – and we’ll show you what you need to do differently to bring more clients into your law firm

About Richard Jacobs

My name is Richard Jacobs, and I’ve discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I’ve come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the ‘implied expert’ in their practice area
  • Helped hundreds of attorneys successfully navigate Google’s search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)
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