The legal market has become much more competitive than it used to be. If you want your firm to survive over the next five years – let alone thrive – then there’s one question that you must be able to answer convincingly.
Most attorneys flub this question. Not because they aren’t capable of answering, but because they’ve never given it any serious thought. However, they absolutely can’t afford to ignore it.
Why? Because your answer to this question is THE main thing that potential clients need to hear in order to believe that you’re the best attorney for their needs.
Here’s the question:
“Why should a potential client retain YOU and/or YOUR FIRM rather than any one of the half-dozen or so other firms in your metro/practice area?” Deliver an unconvincing answer, or worse – offer no answer at all – and it could be severely detrimental to your bottom line.
Consider this: In the good ol’ days, there weren’t so many attorneys flooding the market, and there was a seemingly endless supply of potentials who needed an attorney. So answering this question wasn’t even necessary.
Back then, if you had the track record and the credibility, then there were more than enough clients to go around.
But times have changed dramatically.
Now clients are well aware that they can just whip out their phone and find another lawyer in less time than it takes to order a pizza.
What’s worse: Other attorneys – who are desperate for a meal – will think nothing of exploiting this new dynamic to undercut you, steal your clients, and eat your lunch while they’re at it.
To eliminate this problem, the solution is simple: You need to build a moat around your practice by crafting a clear and convincing answer to this question. If you want any help with this, I suggest getting a copy of my Attorney Authority Reboot book.
I’ll show you how to craft the perfect answer that positions you as THE respected authority in your metro/practice area – and clearly communicates why you’re the best choice for a specific type of legal client that you’re uniquely qualified to serve.
The book is available on Amazon, but I’m glad to send you a copy at no charge if you’re interested.
Click the link below, and I’ll mail it out to you first thing tomorrow morning.
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