12 Days of Attorney Marketing Christmas
Day 1 – The Value in Niching Down Your Target Market

12 Days of Attorney Marketing Christmas <br> <span>Day 1 – The Value in Niching Down Your Target Market</span>

Over the course of 10 years, Richard Jacobs has worked with thousands of attorneys in 17 different practice areas, learning invaluable lessons, accruing an impressive amount of knowledge, and collecting hard-earned tips for attorney marketing. In the 12 Days of Attorney Marketing Christmas series, Richard Jacobs shares a new tip each day—all of which may hold the potential to completely transform your practice and spur professional success.

In the first episode, Jacobs discusses how to niche down your target market in the smartest way possible in order to spread your dollar further. No one can afford to advertise to everyone in the world, and most people can’t even afford to advertise to everyone in their city. But as an attorney, spending your money wisely on ads that will reach the right people and therefore give you a return on investment is crucial to growing your practice, fueling more referrals in the future, and simply making more money.

Richard Jacobs

About Richard Jacobs

My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
  • Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)