12 Days of Attorney Marketing Christmas
Day 5 – Answering the Phone in An Era of Automation

12 Days of Attorney Marketing Christmas <br><span>Day 5 – Answering the Phone in An Era of Automation</span>

Secrets of Attorney Marketing Richard Jacobs has been selected as one of the Top 10 Legal Marketing Podcasts in 2019

According to Richard Jacobs, “Answering the phone is a superpower, especially in this computerized, AI world of 2020.” This might sound silly at first, but why might it be true? For one, because so many other attorneys—those who would otherwise be your competition—don’t answer the phone or don’t have someone there to answer it and get critical information from potential clients.

In an era of automation, making sure that your potential clients talk to a real person who can personalize the conversation will make them feel heard, understood, and important, and it will make them that much more likely to hire you. In this episode, you will learn:

  • How to ensure that you don’t lose potential clients, even if you’re a solo practice
  • In what ways public perception of attorneys has changed over the years and how to use this to your advantage
  • What to say (or what to have your admin staff say) when returning a phone call to a potential client

Tune in for all the details.

Richard Jacobs

About Richard Jacobs

My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
  • Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)