12 Days of Attorney Marketing Christmas
Day 6 – Follow-Up Faux Pas

12 Days of Attorney Marketing Christmas <br><span>Day 6 – Follow-Up Faux Pas</span>

Distractions are absolutely everywhere in the modern world, including the palms of our hands—we’re constantly receiving notifications from email accounts, text, social media websites and more. This is something you need to take into consideration when thinking about your clients, either past, present, or potential. In addition to being distracted, your clients are likely going through a difficult time in life, whether because of a divorce, DUI, death in the family, auto accident…you name it.

To top it off, in the eyes of potential clients in this whirlwind of distraction and stress, you’re just another attorney like all the rest—that is, unless you understand the importance of following up rather than giving up.

On today’s podcast, you’ll learn:

  • How much follow up is too much or not enough
  • What to do if you can’t find the time to follow up as much as you should
  • When to follow up, and what to remember when you do

Tune in for all the details.

Richard Jacobs

About Richard Jacobs

My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
  • Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)