Richard Jacobs, the founder, and president of successful marketing firm, Speakeasy Marketing, continues his ongoing series on marketing, helping attorneys cast a wider net and bring in more clients, focusing on higher-quality clients.
In this festive holiday series, “The Twelve Days of Attorney Marketing Christmas,” Jacobs provides expert marketing tips that will be the gift that keeps on giving, into the new year and beyond. Jacobs is a celebrated authority in the marketing field, and his company, Speakeasy Marketing, has helped scores of attorneys meet their goals as they seek to deliver higher quality service to all their clients and increase their overall profits.
What makes a good client? Jacobs discusses the ways attorneys can look at their past clients, study the past two years or so, and see what similarities and circumstances are similar and what truly makes a good client. As Jacobs states, you have to study your clients intensively. You have to look at who were the judges, who were the insurance companies you battled, etc. While you may think you know what makes a good client, once you look at your past clients and your successes, it may surprise you that your marketing efforts are not in the right area.
Looking through your files can help you to see important factors, such as age, sex, demographics, circumstances, time to closing, personal issues, etc. Jacobs says that by improving your specific targeting, you can put more resources toward the good clients, spending your money to attract the clients whom you can win with.
Study the files, study your admin, how you answer the phone and the conversion ratios of everyone in the office. Study it, analyze it, and capitalize to improve your business.
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About Richard Jacobs
My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.
I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:
- Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
- Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
- Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
- DUI / DWI
- Family Law
- Criminal Defense
- Bankruptcy
- Auto Accidents
- Social Security Disability
- Slip & Falls (Premises Liability)
- Real Estate
- Estate Planning / Probate
- Wage and Hour Claims
- Expungements / Post Conviction Relief
Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.
Richard is the author of 6 books published on Amazon, Kindle and Audible.com
- Lawyer's Guide To (Virtual) Initial Consults And E-Signed Retainers
- 12 Powerful Principles of Prosperous Law Firms
- Secrets of Attorney Marketing Law School Dares Not Teach - 1st, 2nd Edition and 3rd Edition
- "But I Only Had 2 Beers!": Truth Talk from over 25 DUI Lawyers
- Ultimate Guide to Local Business Marketing (Ultimate Series) (co-author)
- The Attorney Authority Reboot: (How, in 6 months, Attorney Geller added $74k in new clients, and boosted his AVVO rating to 10.0, using one simple strategy)
Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:
- PILMMA (Personal Injury Lawyers Marketing & Management Association)
- Las Vegas DUI Summit – Private event for DUI attorneys
- New York Boutique Lawyers Association
- Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
- National Association of Criminal Defense Lawyers (NACDL)