Richard Jacobs, the president and founder of Speakeasy Marketing, continues his informative series on marketing, as he delivers useful information that can help every type of attorney bring in not only more clients, but higher quality clients. In this special series, Jacobs presents “The Twelve Days of Attorney Marketing Christmas,” a once-a-day holiday series that gives the gift of marketing expertise in the true spirit of the season!
Richard Jacobs is a respected authority in the marketing world. His company, Speakeasy Marketing, has helped thousands of attorneys succeed in their quest to provide better service to their clients while increasing and maximizing profits.
Jacobs explains that there is no one specific marketing platform that works for everyone. There are no one size fits all strategies, and thus it may be necessary to try multiple methods until you find the one that maximizes your benefits. In today’s podcast, Jacobs delivers some information on a few of the strategies attorneys might use to find their advantage. How does one succeed in a particular marketing effort? Jacobs provides examples, discussing AVVO, an online marketplace for legal services that provides everything from lawyer referrals, to access to their database—that is brimming with pertinent legal information.
As Jacobs explains, it is important to see who is coming up first on the site, and why. If you study the system, you’ll be able to find reasons that could affect ranking, such as paid advertising, many reviews, keywords, an absence of one-star reviews, peer reviews, etc. And the same applies to google ranking, and Yelp, etc. Look at the ads, the keywords being utilized, what are they saying, what calls to action exist, etc.
Jacobs suggests to look for what is missing in the various platforms, and if there is an obvious area that seems to be underrepresented, perhaps consider adding it to your list of services, to fill that void. Always be looking, studying, and researching, because mail, online presence, and more can help you find your niche, find your value, and accelerate your incoming business flow.
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About Richard Jacobs
My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.
I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:
- Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
- Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
- Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
- DUI / DWI
- Family Law
- Criminal Defense
- Bankruptcy
- Auto Accidents
- Social Security Disability
- Slip & Falls (Premises Liability)
- Real Estate
- Estate Planning / Probate
- Wage and Hour Claims
- Expungements / Post Conviction Relief
Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.
Richard is the author of 6 books published on Amazon, Kindle and Audible.com
- Lawyer's Guide To (Virtual) Initial Consults And E-Signed Retainers
- 12 Powerful Principles of Prosperous Law Firms
- Secrets of Attorney Marketing Law School Dares Not Teach - 1st, 2nd Edition and 3rd Edition
- "But I Only Had 2 Beers!": Truth Talk from over 25 DUI Lawyers
- Ultimate Guide to Local Business Marketing (Ultimate Series) (co-author)
- The Attorney Authority Reboot: (How, in 6 months, Attorney Geller added $74k in new clients, and boosted his AVVO rating to 10.0, using one simple strategy)
Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:
- PILMMA (Personal Injury Lawyers Marketing & Management Association)
- Las Vegas DUI Summit – Private event for DUI attorneys
- New York Boutique Lawyers Association
- Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
- National Association of Criminal Defense Lawyers (NACDL)