Do you feel like your lead sources aren’t any good? Do you feel like you’re paying too much? Well, then you need to dig a little deeper and push the feelings aside. Focus on quantitative data instead. Which practice areas or sub-areas are your leads coming from? In each of those areas, what is your conversion rate? And for each of those clients you convert, what are they worth to you?
Until you put your leads in context by thoroughly answering these questions, there is no way to know whether a lead source is “good” or “bad.” In fact, assuming that it’s one or the other could be what’s costing you money.
An SEO lead might cost three times as much as a TV lead, but your TV leads might be low quality, and you might be converting fewer of them. Or, you might be saving money on direct mail leads but converting only a very small fraction of them. If so, you might be better off spending more per SEO lead, because those are the ones that bring in high-value cases, saving you money overall.
When all is said and done, too many attorneys end up paying way too much per client, simply because they focus on saving the most through marketing. Richard Jacobs explains the ins and outs of this and more, including a tip from the most successful law practices around.
Do you want help tracking and analyzing your lead stream?
Want to end up with significantly more money in your pocket each month, as well as better clients?
Call (888) 225-8594 or visit https://www.speakeasymarketinginc.com/ and https://www.jacobsandwhitehall.com/.
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About Richard Jacobs
My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.
I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:
- Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
- Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
- Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
- DUI / DWI
- Family Law
- Criminal Defense
- Bankruptcy
- Auto Accidents
- Social Security Disability
- Slip & Falls (Premises Liability)
- Real Estate
- Estate Planning / Probate
- Wage and Hour Claims
- Expungements / Post Conviction Relief
Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.
Richard is the author of 6 books published on Amazon, Kindle and Audible.com
- Lawyer's Guide To (Virtual) Initial Consults And E-Signed Retainers
- 12 Powerful Principles of Prosperous Law Firms
- Secrets of Attorney Marketing Law School Dares Not Teach - 1st, 2nd Edition and 3rd Edition
- "But I Only Had 2 Beers!": Truth Talk from over 25 DUI Lawyers
- Ultimate Guide to Local Business Marketing (Ultimate Series) (co-author)
- The Attorney Authority Reboot: (How, in 6 months, Attorney Geller added $74k in new clients, and boosted his AVVO rating to 10.0, using one simple strategy)
Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:
- PILMMA (Personal Injury Lawyers Marketing & Management Association)
- Las Vegas DUI Summit – Private event for DUI attorneys
- New York Boutique Lawyers Association
- Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
- National Association of Criminal Defense Lawyers (NACDL)