The bane of every attorney’s business: the price objection! In this podcast, Richard shows you how you can use human psychology and the goldilocks principal to forgo these objections from your clients. He uses an accompanying set of pictures and video to illustrate his points.
Richard tells you how to tailor an explanation of billing and charging to your client so they see it hits at the level of “just right.” He walks listeners through exactly how to show clients three common levels of attorney pricing so that you fit into the ideal middle. He uses an effective method common to sales practices and goes through the conversation with your client for you. He gives specific examples of how to explain why you charge what you charge in a way that a client can’t help but understand and find your pricing reasonable.
Call us at (888) 225-8594, email Richard.Jacobs@speakeasymarketinginc.com, or find us at speakeasymarketinginc.com with any questions.
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My name is Richard Jacobs, and I’ve discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.
I’ve come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:
Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.
Richard is the author of 6 books published on Amazon, Kindle and Audible.com
Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:
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