The bane of every attorney’s business: the price objection! In this podcast, Richard shows you how you can use human psychology and the goldilocks principal to forgo these objections from your clients. He uses an accompanying set of pictures and video to illustrate his points.
Richard tells you how to tailor an explanation of billing and charging to your client so they see it hits at the level of “just right.” He walks listeners through exactly how to show clients three common levels of attorney pricing so that you fit into the ideal middle. He uses an effective method common to sales practices and goes through the conversation with your client for you. He gives specific examples of how to explain why you charge what you charge in a way that a client can’t help but understand and find your pricing reasonable.
Call us at (888) 225-8594, email Richard.Jacobs@speakeasymarketinginc.com, or find us atspeakeasymarketinginc.com with any questions.
My name is Richard Jacobs, and I’ve discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.
I’ve come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:
Helped over 180 attorneys author their own practice area book and become the ‘implied expert’ in their practice area
Helped hundreds of attorneys successfully navigate Google’s search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
DUI / DWI
Family Law
Criminal Defense
Bankruptcy
Auto Accidents
Social Security Disability
Slip & Falls (Premises Liability)
Real Estate
Estate Planning / Probate
Wage and Hour Claims
Expungements / Post Conviction Relief
Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.
Richard is the author of 6 books published on Amazon, Kindle and Audible.com