In this informative podcast, Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., discusses his thoughts on the coronavirus situation, and he provides some powerful information that can help attorneys continue to grow their businesses in the midst of a societal shift.
Richard Jacobs is an authority in the field of marketing. Jacobs’ company, Speakeasy Marketing, Inc., has assisted hundreds of attorneys through the years in their quest to bring in quality clients, serve their clients better, and increase profits as well.
Jacobs discusses the current state of the coronavirus pandemic. As he states upfront, this is not a “gloom and doom” podcast, rather it is designed to look at the other side of things, and how we can be hopeful, and that eventually, we will get through this together. Jacobs talks about the current situation in China and how at the date of this podcast: March 15th, China is seeing very few new cases of coronavirus. There is a reason to find hope in this. According to the World Health Organization (WHO) and the Centers for Disease Control and Prevention (CDC), there appears to be a flattening of the disease, in that it is slowing. Jacobs talks about how the virus is affecting other countries, from Italy, with its growing elderly population and comorbidity issues, and South Korea, etc. Spikes in deaths will happen, but they do go down.
While this is a serious public health problem, Jacobs states that the media has definitely fanned the flames of fear. We must deal with the reality of it, and follow the instructions and advisements from WHO and CDC, but panic is not necessary. And as this is certainly changing the way we do business, with people working from home for the immediate time at least, Jacobs states that attorneys must shift their marketing efforts and the ways they communicate and deal with their clients and potential clients.
Jacobs states that we are in the midst of a paradigm shift, at least temporarily. As clients are wary about coming into offices, attorneys must find new ways to communicate and connect and close. You’ve got to convert clients through remote means, not just the phone but also through a video chat with the option of sharing items on the screen. Attorneys can utilize technology to collect electronic signatures and employ other tech tools to keep businesses thriving in these temporarily turbulent times. As he states, in regard to communication, “if you hear me, it’s one thing; if you see me and hear me, it’s a lot better; but if you see me and hear me, and I can share things on my screen with you, it’s even better!” Seeing, hearing, and sharing will allow clients to feel more bonded to you; use the tools you have available through technology to bridge the gap and bring clients into your world so they feel connected, so they know that you are giving them your best, even if you can’t be in the same room.
Jacobs talks about some of the steps by step guides and scripts that Speakeasy Marketing has developed to help attorneys during this troublesome time for business. Attorneys should call Jacobs and his team at Speakeasy to get ahead of the curve and utilize Speakeasy’s tips to keep clients close, and to bring in new clients during this coronavirus period and beyond.
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