CEO of Disruptive Advertising, Jacob Baadsgaard, joins us for an in depth discussion on how his company is helping law firms advertise and market themselves profitably and efficiently on Google and Facebook by leveraging their software and team of marketers.
Bio:
Jacob’s background as a senior consultant at Omniture/Adobe is where he learned the power of data in marketing. After breaking off as an independent, he helped his first client grow from 25 to over 350 employees by helping them leverage their data to know exactly how to invest their marketing dollars on Google and Facebook.
Seeing a huge gap in the market, as very few businesses had the bandwidth or expertise to leverage data in their marketing strategy, Jacob used the capital from his first business in software sales to start Disruptive Advertising in 2013.
Jacob has grown the business from just himself to over 60 employees and 9 million dollars in annual revenue in only 3.5 years with ZERO debt or outside funding. They have worked with over 1,000 businesses to date and have found that on average an astounding 76% of AdWords and Facebook Ad budgets are wasted.
Jacob is a regular contributor on sites like Forbes, Entrepreneur, SearchEngineLand, MarketingLand, SearchEngineJournal, Unbounce and KissMetrics.
For more information you can visit their website HERE.
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About Richard Jacobs
My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.
I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:
- Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
- Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
- Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
- DUI / DWI
- Family Law
- Criminal Defense
- Bankruptcy
- Auto Accidents
- Social Security Disability
- Slip & Falls (Premises Liability)
- Real Estate
- Estate Planning / Probate
- Wage and Hour Claims
- Expungements / Post Conviction Relief
Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.
Richard is the author of 6 books published on Amazon, Kindle and Audible.com
- Lawyer's Guide To (Virtual) Initial Consults And E-Signed Retainers
- 12 Powerful Principles of Prosperous Law Firms
- Secrets of Attorney Marketing Law School Dares Not Teach - 1st, 2nd Edition and 3rd Edition
- "But I Only Had 2 Beers!": Truth Talk from over 25 DUI Lawyers
- Ultimate Guide to Local Business Marketing (Ultimate Series) (co-author)
- The Attorney Authority Reboot: (How, in 6 months, Attorney Geller added $74k in new clients, and boosted his AVVO rating to 10.0, using one simple strategy)
Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:
- PILMMA (Personal Injury Lawyers Marketing & Management Association)
- Las Vegas DUI Summit – Private event for DUI attorneys
- New York Boutique Lawyers Association
- Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
- National Association of Criminal Defense Lawyers (NACDL)