Episode 1 [Direct Mail] – This Guy Mailed Over 1 Billion Direct Mail Pieces

Episode 1 [Direct Mail] – This Guy Mailed Over 1 Billion Direct Mail Pieces

You’ve probably never heard of Boardroom and Bottom Line Publications, never mind
Brian Kurtz, its vice president.

Brian’s direct mail company sells books and newsletters by using direct mail.

You may think this is weird, unprofitable, and antiquated, but Boardroom is a 30 million dollar company today, and at one time was worth nearly 100 million dollars…

….nevermind that Brian Kurtz has overseen the mailing of over 1 BILLION pieces of mail – mail that SELLS STUFF, not just advertises.

He graciously granted me an interview of him recently, after I told him that I help attorneys market their practices (and one of the best ways to do that is through direct mail).


Richard Jacobs

About Richard Jacobs

My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
  • Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)