You’ve probably never heard of Boardroom and Bottom Line Publications, never mind
Brian Kurtz, its vice president.
Brian’s direct mail company sells books and newsletters by using direct mail.
You may think this is weird, unprofitable, and antiquated, but Boardroom is a 30 million dollar company today, and at one time was worth nearly 100 million dollars…
….nevermind that Brian Kurtz has overseen the mailing of over 1 BILLION pieces of mail – mail that SELLS STUFF, not just advertises.
He graciously granted me an interview of him recently, after I told him that I help attorneys market their practices (and one of the best ways to do that is through direct mail).
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