Lots of attorneys ask, “What are the best keywords for my market?” Let’s clear this myth – Keywords do not matter for yours market. Attorneys are not in the branded market like McDonald’s or Toco Bell. People tend to search on themes of their legal matter for instance, they don’t search for “Los Angeles DUI Lawyer” instead they search for “got pulled over with 0.08 BAC. Now what?” If you are gunning for few 10, 20 best keywords, you’re going the WRONG WAY. You’re missing at least 80% of the potential traffic. Refocus on your marketing and keywords strategies.
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