EPISODE 10 – THE BEST KEYWORDS TO RANK YOUR LAW FIRM ON THE FIRST PAGE OF GOOGLE

EPISODE 10 – THE BEST KEYWORDS TO RANK YOUR LAW FIRM ON THE FIRST PAGE OF GOOGLE

Lots of attorneys ask, “What are the best keywords for my market?” Let’s clear this myth – Keywords do not matter for yours market. Attorneys are not in the branded market like McDonald’s or Toco Bell. People tend to search on themes of their legal matter for instance, they don’t search for “Los Angeles DUI Lawyer” instead they search for “got pulled over with 0.08 BAC. Now what?” If you are gunning for few 10, 20 best keywords, you’re going the WRONG WAY. You’re missing at least 80% of the potential traffic. Refocus on your marketing and keywords strategies.

 

Richard Jacobs

About Richard Jacobs

My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
  • Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)