Episode 15 [Google Proof] – Importance of Interesting, Educational content on Your Law Firm’s Website to Getting Potentials Call or Email

Episode 15 [Google Proof] – Importance of Interesting, Educational content on Your Law Firm’s Website to Getting Potentials Call or Email

Interesting, Educational and quality content is very important for your website to keep the visitors busy and read more and more about you. Almost every other attorney is saying same things over and over again. The laws are same, penalties are same, everything is same but you have to stand out in the crowd and make your content readable and interesting. Laws and statutes are boring. People don’t read them. If your content is compelling and is addressing the potential’s issues and problem, there is a good chance that he/ she is going to call or email you and inquire more. And when he does that, the purpose of your content is fulfilled. You have a potential calling you!

 

Richard Jacobs

About Richard Jacobs

My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
  • Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)