Michael Mogill, author, president, and CEO of Crisp Video delivers an interesting overview of the many ways that video can connect with clients by telling a unique story that people can get excited about.
Mogill has always been passionate about pushing creative ideas and leading businesses to success. A true entrepreneur, Mogill was accepted into medical school but he yearned to create something uniquely his own, a business that could really impact other entrepreneurs reaching for the next level. Mogill founded a video marketing company by the name of Crisp Video Group, and video work is the heart of their business. Video can create change, deliver incredible value and drive growth. The Crisp Video team is comprised of talented videographers, editors, writers, and marketers who work together to craft precise content that will resonate with an audience and get results.
Mogill talks about his background, and what got him motivated to open his company. Mogill states, the video is engaging, and that is undeniable, but not everyone uses video to their greatest advantage. After a push to launch his company began to garner results, a fortunate, but accidental, situation opened the door for Mogill to begin servicing attorney clients, and the business really took off from there. By producing a truly unique, almost movie-trailer worthy, video for a legal client struggling to find her client base, Mogill helped her find her audience, and in turn, he found his in the legal field. As true storytellers, Crisp Video takes on each of their new attorney clients with excitement; it’s a chance to tell the client’s story in a unique way that will propel their firm to new heights and reach a broader base of clients.
Mogill discusses the importance of telling a good story, and of communicating trust and value. He details how smaller firms can find their audience by being more strategic, as they will not be able to outspend the big firms. By creating videos for their clients that are truly inspirational and interesting, Crisp Videos’ videos often get shared, and shared, and shared, which pushes a client to a wider audience. Mogill outlines some of the elements of a top video, and he states that authenticity is the key. People will resonate with authenticity in a video, a message that connects in a real way and helps the firm to stand out from the competition. Mogill explains how many clients come to them and they really do not know what they should present in a video. Mogill and his team help their clients to pinpoint the most important issues, to assist them with figuring out exactly what makes their firm great in a way that will truly connect with potential clients.
Mogill discusses his book and the many tips that people can glean from it. The book, The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market, gives attorneys a clear understanding of how to market successfully. And Mogill is happy to help his clients help their clients, so everyone thrives.
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