Getting on page 1 of Google for 10, 20 or even 50 keywords is the holy grail of marketing for most lawyers… and just like lemmings going over a cliff because other lemmings are marching that way, a vast majority of attorneys believe in this false messiah.
I’ve personally seen the inside of well over 300 attorney websites, and I can tell you, based on my experience, that the long tail keyword searches make up 80+ % of the results you’re going to get.
Focusing on a few keywords ignores 80% of your market, and will lead to running against the rocks of Google’s anti-spam filtering algorithm, causing your website to eventually get little to no business for you.
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