Speakeasy Authority Marketing
Speakeasy Authority Marketing

Episode 32 [Speak-A-Book] – Authoring a Book for Attorneys Become the ‘Implied Expert’ in Your Practice Area

Episode 32 [Speak-A-Book] – Authoring a Book for Attorneys Become the ‘Implied Expert’ in Your Practice Area

Why should a lawyer consider authoring a book for the public in one or more of their practice areas? In today’s competitive, often price-driven, attorney-shopping environment, many lawfirms are not getting enough retained clients.

Instead of chasing new sources of leads by doing Google pay per click, hiring SEO companies, doing TV commercials, and spending tons of money, there’s a simple calculation you should make that will tell you if authoring a book is right for you:

How many potential clients do you speak to a month that seem like they have a case you’d take?

Now how many of those do you actually retain?

ex: 12 out of 30

You’ll never get to 30 out of 30, but authoring a book to demonstrate that YOU are the implied expert… the one to talk to… the one the client should retain above all others…

can get you from 12/30 to 17/30 or even 20/30.

What would 3-8 extra retained clients a month mean to you?

$5,000 more a month? $15,000 more a month?

 

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Richard Jacobs

About Richard Jacobs

My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
  • Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)