Episode 37 [General] – The 2 Deadliest Diseases Known to Attorneys Professionalism and Perfectionism

Episode 37 [General] – The 2 Deadliest Diseases Known to Attorneys Professionalism and Perfectionism

The 2 Deadliest Diseases Known to Lawyers: Professionalism and Perfectionism. Take, for instance, this video (and all my videos for that matter).

Are they:

  1. Professional?
  2. Perfect?

Most attorneys would probably say no, because:

  • I’m not wearing a shirt and tie
  • The audio may not be synced to the video
  • I’m not in the office, but at home or in the car
  • The video isn’t crystal clear and high quality

…but you know what? I have over 60 videos DONE and live on YouTube, and each one of those videos is a silent salesman, helping me to attract more business.

How do I know? Because I get at least several calls a week from law firms who need help with their marketing, and they are all telling me they either:

  • Watched a video I made
  • Read a blog post or newsletter I wrote
  • Read part of Speakeasy Authority Marketing website

Which one would you rather have?

Professional, perfect, yet un-done videos, blog posts, or other marketing?


Tons of stuff DONE, but not perfect and perhaps (in some people’s
opinions) un-professional?


Richard Jacobs

About Richard Jacobs

My name is Richard Jacobs, and I've discovered quite a bit about the plight of solo practitioners and small, 2-5 attorney firms like yours these past 12 years.

I've come to understand the unique challenges in marketing ethically and effectively that attorneys face because I have:

  • Helped over 180 attorneys author their own practice area book and become the 'implied expert' in their practice area
  • Helped hundreds of attorneys successfully navigate Google's search algorithm changes, growing their websites from 2 potential clients calling a month to 4+ calls per DAY for some clients.
  • Interviewed and promoted over 507 attorneys nationwide, in practice areas such as:
  • DUI / DWI
  • Family Law
  • Criminal Defense
  • Bankruptcy
  • Auto Accidents
  • Social Security Disability
  • Slip & Falls (Premises Liability)
  • Real Estate
  • Estate Planning / Probate
  • Wage and Hour Claims
  • Expungements / Post Conviction Relief

Before you decide to invest in your marketing, it makes sense to first request your complimentary, custom, no obligation video website review.

Richard is the author of 6 books published on Amazon, Kindle and Audible.com

Richard is available for speaking engagements on direct marketing for attorneys and has recently spoken at the following legal conferences:

  • PILMMA (Personal Injury Lawyers Marketing & Management Association)
  • Las Vegas DUI Summit – Private event for DUI attorneys
  • New York Boutique Lawyers Association
  • Perry Marshall & Associates Marketing Academy (Marina Del Rey, CA)
  • National Association of Criminal Defense Lawyers (NACDL)